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Calgary, ABJanuary 28, 2025 – WebRezPro, a leading cloud-based property management system, now integrates with TakeUp, an AI-powered dynamic pricing platform for independent hotels, inns, and B&Bs. This powerful collaboration delivers accurate, automatic pricing updates, maximizing bookings, profit, and operational efficiency for hoteliers.

Designed for small to medium boutique properties, TakeUp leverages artificial intelligence to analyze historical trends, market data, competitor rates, and real-time demand to recommend optimal room rates for all future dates, helping properties stay competitive. Additionally, TakeUp provides personalized support from dedicated revenue management specialists to guide clients on effective pricing strategies.

Integrated with WebRezPro, TakeUp accesses reservation data in real time, tracking how demand fluctuates across room and rate types. It then automatically pushes pricing updates to WebRezPro, ensuring the property’s rates are always optimized and synchronized across all channels.

“Our partnership with WebRezPro reflects our shared commitment to empowering independent operators with innovative technology that transforms how they drive revenue," said Bobby Marhamat, CEO of TakeUp. "With this integration, operators no longer have to rely on gut instinct or outdated rules-based strategies to set room rates—they get a seamless, AI-driven solution for smart pricing."

Key features and benefits of the integration include:

  • Optimized pricing: Rates are continuously updated using the latest data and AI-driven calculations, ensuring properties remain competitive and maximize revenue.
  • Operational efficiency: The automated data flow eliminates manual rate updates, saving time and reducing the risk of human error.
  • Automatic channel updates: Pricing updates are automatically applied in WebRezPro and across all connected distribution channels, keeping rates consistently accurate.
  • Competitive edge: The seamless integration empowers operators to respond to demand fluctuations and capture revenue opportunities faster than competitors.

“TakeUp levels the playing field for independent operators and, together with WebRezPro, gives them an advantage over the competition by ensuring their rooms are always available at the right price point,” commented Frank Verhagen, Founder and President of WebRezPro. “We’re thrilled to partner with TakeUp to provide our clients with an advanced automated pricing solution to grow their revenue.”