Toronto, ON, July 15, 2025 (GLOBE NEWSWIRE) -- expands its summer festival footprint as the Official Economy Hotel Partner of the (August 7–10, 2025). This partnership connects the hotel brand with one of Canada’s most celebrated music weekends, expected to draw over 140,000 attendees to near Barrie, Ontario.
Building on its collaboration with and , this alliance strengthens Days Inn’s presence in the country music scene, placing the brand at the heart of one of Ontario’s premier entertainment experiences.
“We’re thrilled to join forces with Boots and Hearts, one of Canada’s iconic country music festivals,” said Ally Wesson, Vice President of Marketing at Days Inns - Canada. “It’s a natural fit that connects us with passionate travel enthusiasts who value comfort, convenience and unforgettable experiences. From our on-site activation to digital touchpoints, this opportunity provides a dynamic platform to showcase the Days Inn brand in a meaningful and memorable way.”
As the of Boots and Hearts, Days Inns - Canada reinforces its commitment to providing comfortable, reliable accommodations at a great value – so festivalgoers can focus on making lasting travel memories.
“We’re proud to welcome Days Inns - Canada as the Official Economy Hotel Partner of Boots and Hearts. Their commitment to value, comfort, and convenience perfectly complements our mission to create unforgettable experiences for our fans,” said Eva Dunford, Co-Founder of Boots and Hearts. “This partnership ensures even more people can travel, stay, and celebrate country music in a way that fits their lifestyle.”
With standout branding across the Boots and Hearts festival site – including main stage exposure and key social hubs – Days Inn brings its energy to the heart of the action. Attendees can swing by a custom on-site activation to snap a photo and take home a printed keepsake. The experience extends beyond the festival grounds – with exclusive offers and digital engagement, Days Inn stays part of the journey well beyond the final set.
Rewarding Stays with Days Inn
Whether it is during festival season or everyday travel, Days Inn deliver unbeatable value without sacrificing comfort. Guests earn valuable points on qualified stays that unlock free nights and exclusive perks at thousands of destinations worldwide. With free Wi-Fi, complimentary breakfast options, family-friendly perks, and pools at select locations, your next great escape starts with Days Inn. For more information, visit .