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Columbus, OH – September 12, 2019 – Red Roof® has announced that Greg Aden is expanding his role with Red Roof and will be joining the team as Consultant, Franchise Development, West Coast and will be leading franchise development for the Western United States. Greg brings more than 30 years of hospitality experience plus financial services knowledge and leadership coaching to the organization.

Greg is a former Vice President of Franchise Development-Western US with IHG where he led strategic franchise development for five globally recognized brands and provided mentoring and leadership for seven regional directors. At IHG, Greg was recognized as the most prolific franchise development person in company history, setting sales records as he provided top-level client service and created genuine franchisee relationships.

Greg owns Aden Leadership, a coaching and consulting firm focused on guiding top performers and leaders to create a positive impact in the world of development and leadership. Using an authentic language and behavioral approach, Greg’s coaching incorporates transformational methods to help his clients find their true sense of purpose and perform at their highest and best selves. 

Greg is based in Denver, Colorado where he enjoys life with his two boys, Brooks and Jackson.