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Toronto, ON (March 9, 2020) Atlific Hotelsmanaged TownePlace Suites by Marriott Sudbury in Sudbury, Ontario has been awarded with the Hotel Association of Canada’s Revenue Performance Team of the Year Award. The hotel’s current and previous General Managers, Lori Poirier and Gary Farstad respectively, accepted the award at the Hotel Association of Canada Awards on February 24, 2020. 

“We are proud of this tremendous achievement,” said Wendy Lamont, Atlific Hotels’ Executive Vice President. “It is a true testament to the strength of the revenue strategy within Atlific. Led by a skilled team of Area Revenue Management Leaders, we have built a culture of teamwork, communication, creativity and strategy within our organization that is inclusive of Operations, Sales, Marketing and Revenue Management to work together and achieve success.”

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The Hotel Association of Canada introduced the Awards of Excellence Program in 2004 to recognize distinguished individuals, companies and properties for their significant contribution and commitment to the industry. The Revenue Performance Team of the Year Award recognizes a hotel revenue team that works collaboratively to balance the immediate needs of the business with the long-term positioning of the hotel. This accomplishment is especially notable during the digital age where internet distribution is tremendous. 

TownePlace Suites has demonstrated spectacular efficiency in balancing the short-term needs and long-term positioning of the hotel, attributing their success to strategic planning and collaboration. Through digital marketing campaigns and accommodating guest comments and concerns quickly and efficiently through Marriott’s Guest Experiences Program (GXP), the team at TownePlace Suites by Marriott Sudbury is able to meet the immediate demands of the business, ensuring hotel visitation and guest return. Thorough market research and strategic increases of average daily rate (ADR) has allowed for the team to optimize the long-term positioning of the hotel, increasing shoulder night business and building long-term loyalty through Marriott Bonvoy Member recognition, while improving profitability.