ATLANTA — April 24, 2020 — Atlanta-based Hotel Equities(HE), hotel ownership, management and development firm, announced the establishment of their HElp Fund as part of its internal relief and support initiatives created to assist its associates and communities impacted by the COVID-19 pandemic. The fund is dispersed based on Hotel Equities associate needs in the U.S. and Canada. “This is an unprecedented time which requires an unprecedented response to support our associates and the communities we serve,” said Brad Rahinsky, president and CEO of Hotel Equities.

For more information on the HElp Fund, visit