Halifax, NS – June 24, 2020

Exceptional and distinctly Nova Scotia luxury comes to the Halifax waterfront with MUIR, a new hospitality experience that expresses the essence of Nova Scotia through refined design, amenities, and warm, gracious service. The Armour Group Limited today unveils the brand which will welcome guests in 2021.

MUIR, Gaelic for sea, takes inspiration from the forces that have shaped Nova Scotia and its people. Our rugged architecture, sea-faring traditions, strong, resilient character, warmth, and hospitality have all influenced MUIR. At MUIR, you’ll see and sense Nova Scotia in the design, décor, amenities, art collection, and in refined, elevated regional dining. Every piece of furniture and lighting throughout MUIR is bespoke, designed and made in Canada, reflecting a modern interpretation of traditional East Coast design. Each hotel room will feature original art and pottery from our region. MUIR evokes a sense of this place in a contemporary, uncommon way.

Designed by acclaimed Canadian designers Studio Munge, MUIR’s contemporary design honours traditional materials and craftsmanship. MUIR is a one-of-a kind destination that symbolizes an unwavering commitment to authenticity through a modern lens that is unparalleled in the region and welcoming to locals and visitors alike. It is born of this place and simply could not exist anywhere else.

“MUIR is a physical and spiritual manifestation of Nova Scotia, exploring materiality and craftsmanship of our past, yet imparting a contemporary relevance. It is an invitation to an inspired future. Anyone who visits MUIR will see this softly spoken in every detail,” says Scott Armour McCrea, President and CEO, The Armour Group Limited.

As the centrepiece of the Queen’s Marque district, designed by celebrated Nova Scotia architect, Brian MacKay-Lyons, MUIR is an essential waterfront location and vibrant setting against a backdrop of prime restaurants, galleries, shops, and nightlife. The result sets a new and distinctive standard for luxury in Halifax and beyond.

MUIR is pleased to welcome its General Manager, Desmond Acheson. A deeply seasoned hotel executive, Mr. Acheson is a native of the UK, educated in England and Ireland, and now, Canadian by choice. He has worked around the globe from London to Whistler, from Cairo to Hong Kong and has held leadership positions with many of the world’s most revered luxury hotel brands including Four Seasons Hotels and Resorts and Fairmont Hotels & Resorts.

For more information and to follow the MUIR story as it unfolds, visit

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