After three years of impressive double-digit growth and a surge in global travel spending following the COVID-19 lockdowns, the market continues to expand, though more modestly. Economic uncertainty, U.S. tariff policies, and unstable global trade relations have led businesses and consumers to scale back their travel budgets.

According to data presented by , global travel and tourism revenue is expected to grow by only 4.4% in 2025, the smallest annual increase in the past five years.

Slower Growth Led by Decline in U.S. Travel Spending

It took three years for the travel and tourism sector to fully recover after COVID-19, but now the market faces new challenges, mostly coming from the United States. International travel to the U.S. has taken a hit amid economic uncertainty and trade wars, with stricter immigration policies and political tensions pushing European and Canadian tourists elsewhere. At the same time, domestic travel is slipping, affected by poor weather, late Easter, and weakening consumer confidence.

As one of the biggest contributors to global travel and tourism spending, the slowdown in the U.S. is already having a ripple effect on the worldwide market. According to a Statista Market Insights survey, global travel and tourism revenue is expected to grow by just 4.4% in 2025, reaching $955 billion. That is 0.1% less compared to the growth rate in 2024 and the lowest annual increase in five years.

Much of the global slowdown can be traced back to the U.S. market.  According to Statista, the U.S. travel and tourism sector will grow by 4.3% in 2025, down from 4.9% last year, reaching a $223.6 billion value. In contrast, both Asia and Europe are set to see stronger growth. Europe’s travel and tourism revenue is projected to rise by 3.1%, slightly up from 3% in 2024, totaling $305.9 billion. Meanwhile, Asia is expected to post the largest increase, with revenue growing by 5.2%, 0.5 percentage points higher than last year, and hitting $307.7 billion.

Analyzed by segments, cruises are expected to see the sharpest slowdown, with annual revenue growth dropping from 7.9% to 4.9%. Vacation rentals and camping will also experience notable declines, with growth rates falling by 0.5 percentage points to 5.5% and 5.9%, respectively. In contrast, hotel and vacation package segments are set for modest improvement, with revenue growth increasing to 3.9% and 4.3%.

More Than 2.1 Billion Travelers Expected to Spend in 2025

Despite rising prices driven by inflation, the number of people spending their money on travel remains shockingly high. According to Statista, more than 2.1 billion people will pay for hotels, cruises, vacation rentals, and package holidays in 2025, 140 million more than last year.

Furthermore, this number will continue growing in the years ahead. Even as revenue growth slows, the market is projected to gain over half a billion new users within the next five years, pushing the total to over 2.6 billion by the end of the decade.

TORONTO, May 06, 2025 (GLOBE NEWSWIRE) -- Building on their dynamic, multi-year partnership with the (CHL), is set to bring their brand to the heart of the action at the taking place in Rimouski, Quebec, from May 22 to June 1, 2025.

The sponsorship will feature Days Inn-branded on-ice logo placement, videoboard commercials, TV timeout activities, spectator giveaways, and an in-venue kiosk at select games. Days Inn has partnered with experiential marketing agency to bring an interactive element to Memorial Cup attendees.

“It’s a fantastic opportunity to connect with CHL fans and generate tremendous brand awareness for Days Inns," said Ally Wesson, Vice President of Marketing at Days Inns - Canada. “Working with XMC, we’ve created a personalized activation that offers hockey enthusiasts the chance to take home their own customized hockey card. This sponsorship allows us to fully engage with our target audience while creating a memorable experience. We’re so excited to continue our journey with the CHL and to be part of the milestone 105th Memorial Cup championship.”

To encourage brand trial, CHL launched a customized email campaign offering exclusive savings at Days Inns to their newsletter subscribers. This campaign was complemented by digital ads on CHL sites to further boost visibility. Additionally, presented by Days Inn, features weekly highlights showcasing the 'Player of the Week' on the road.

Whether you're catching a game or catching some rest, book your stay and score big on savings! Visit daysinn.ca or call 1-800-DAYS-INN (1-800-329-7466). Locations in Canada offer free Wi-Fi, either an on-site restaurant or a free breakfast, a pool at many locations and kids stay free. Plus, earn valuable Wyndham Rewards points while you travel then redeem for stays at thousands of Wyndham hotels, vacation club resorts & vacation rentals worldwide. Members can also redeem Wyndham Rewards points for flights, car rentals, gift cards, online merchandise and so much more.

Drummondville, QC (May 1, 2025) –Choice Hotels Canada is pleased to share the Quality Suites in Drummondville, QC has been honoured with an International Best of Choice award for the Quality brand by Choice Hotels International.

The Best of Choice awards are among Choice Hotels International’s most coveted accolades, with recipients selected for their demonstrated commitment to superior guest service and operational excellence. One hotel winner was selected from each Choice brand segment in the company’s domestic and international portfolio.

In addition, the hotel recently won its 11th prestigious Platinum Guest Satisfaction Award from Choice Hotels Canada. This marks the 21st consecutive Guest Satisfaction Award, as well as 10 Gold Guest Satisfaction Awards since 2005. Platinum winners are among the top three per cent of over 330 hotels from coast to coast and represent the best of the best in the Choice Hotels Canada portfolio. Winners are determined largely by verified customer feedback through guest insight surveys, as well as operational metrics.

This outstanding property also has nine APEX awards (Awards for Property Excellence) and has been named Canadian Hotel of the Year, not once, but three times – in 2006, 2011 and 2022.

"A Best of Choice award is one of the highest honours a hotel in our system can achieve,” said Brian Leon, CEO of Choice Hotels Canada. “There are few hotels in our system that remain as consistent with extremely high guest satisfaction scores and an unwavering commitment to making every stay a fantastic experience. It's certainly not easy, and we continue to recognize and celebrate the entire team’s phenomenal dedication.”

The classical chateau-style property has 71 tastefully decorated guest rooms with in-suite amenities that include microwaves, refrigerators, coffee makers, cable TV, rain showerheads and sleep assistant “Neurospa”. Guests are also offered a complimentary hot breakfast and access to the fitness centre, meeting rooms, EV charging stations and an indoor heated pool.

The Quality Suites in Drummondville is owned by Geneviève Milot, who also won her 10th Platinum Guest Satisfaction Award this year for another of her Choice properties, the Quality Inn & Suites in Lévis, QC.

“It is so satisfying to be honoured with these awards,” said Geneviève Milot, owner of Quality Suites in Drummondville. “Susanne Steiner, our general manager, and her team work so hard to ensure that each and every guest has a stellar stay experience, and it is rewarding for us to be recognized each year.”

The Quality Suites in Drummondville is located at 2125 Rue Canadien. For a reservation, visit www.choicehotels.com.

TORONTO and MCLEAN, Va. – (May 1, 2025) – Today, global hospitality company (NYSE: HLT), announces the signing of a franchise agreement for the new-build Tempo by Hilton Toronto Airport, marking the contemporary lifestyle hotel brand’s debut in Canada. Expected to open in 2028, the 193-room property, locally owned and developed by Toronto-based Inspiration Group, forms part of a multi-use complex with convenient access to Toronto Pearson International Airport. As one of Hilton’s newest lifestyle brands, is redefining the hotel experience with purposefully-designed guest rooms and amenities designed to meet the expectations of today’s business and leisure travelers looking to maintain a sense of balance. 

This latest addition to the company’s portfolio supports Hilton’s continued growth in Canada, where the company has more than 190 hotels open and a pipeline of nearly 110 properties in various phases of development. The company is expected to surpass 200 hotels this year.  

“The introduction of Tempo by Hilton Toronto Airport represents an exciting milestone as we continue to bolster our offerings of world-class brands across Canada,” said Matt Wehling, senior vice president, development, U.S. & Canada, Hilton. “We are fortunate to collaborate with visionary in-market owners like Inspiration Group to propel our efforts to introduce new brands across the destination to meet the evolving needs of our guests.” 

Located approximately 25 kilometers from downtown Toronto and designed by architecture firm Khalsa Design, the 16-story Tempo by Hilton Toronto Airport will welcome guests across 193 thoughtfully designed guest rooms, including four suites, offering three zones for function and comfort, along with a dedicated Get Ready zone and spacious bathroom. Perfect for unwinding, guests will have access to the “Power Down” in-room experience, which provides an enveloping sleep environment, enabling visitors to recharge and find balance after a travel day. From room lighting that adjusts to the time of day to blackout curtains and wireless phone chargers promoting screen-free time, Tempo by Hilton Toronto Airport will offer a refuge in between travel. Tempo Wellness guest rooms will also be available featuring Peloton equipment. 

“Dedicated to meeting the needs of today’s ambitious and modern traveler, Tempo by Hilton Toronto Airport will offer an ideal location for guests looking to keep up with their routine on the road while finding time to relax and recharge,” said Kevin Morgan, brand leader, Tempo by Hilton. “We look forward to introducing Tempo by Hilton to Canada and welcoming guests to experience the brand’s spacious guest rooms, curated offerings to support well-being including the brand’s signature Spirited and Free-Spirited cocktail program, and more.” 

For guests keeping up with their wellness routine, the stylish property will offer a variety of dining options including a coffee bar, a complimentary Hydration Bar, an expansive fitness center with a cardio space, weights area and recovery zone, and an indoor pool. Featuring plenty of space for collaboration and fostering connections, the property will have over 3,000 square feet of meeting space, including two ballrooms and four meeting rooms.

“We are incredibly honored and excited to partner with Hilton and collaborate with the Tempo by Hilton team to introduce the brand’s first property to Canada. This hotel will provide the perfect homebase for travelers in between journeys to ensure they feel rejuvenated,” said Javed Ali, Founder & CEO, Inspiration Group. “Our strategic location near Toronto Pearson International Airport provides us with an opportunity to welcome guests from all over and provide them with an unforgettable lifestyle hotel experience.”

Once open, Tempo by Hilton Toronto Airport will form part of , the award-winning guest-loyalty program for Hilton’s 24 world-class brands. 

Tempo by Hilton Toronto Airport will join the brand’s expanding portfolio in marquee destinations from New York to Nashville and nearly 60 additional properties in various stages of development across global cities like Belfast, Reykjavik and Lisbon. Tempo forms part of Hilton’s fast-growing portfolio of lifestyle hotels, which now includes brands like Canopy by Hilton, Curio Collection by Hilton, Tapestry Collection by Hilton, Graduate by Hilton and Motto by Hilton. The opening of Tempo by Hilton Toronto Airport builds upon the company’s goal of . 

For more information about Tempo by Hilton, visit