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May 28, 2020

Accor, a global hospitality leader, has begun the exciting process of reopening some of its hotels that temporarily closed in response to the global pandemic. With restrictions now easing across many destinations, and the number of reopened hotels in the Accor network projected to climb steadily over the coming months, Accor is investing in the resurgence of the travel and service industries and economic recovery in the communities where it operates. ALL - Accor Live Limitless, the daily lifestyle companion that integrates rewards, services and experiences throughout the Accor portfolio of brands, has introduced a new global campaign: Reignite the Love of Travel. The campaign is launching with a short film designed to reassure and to create desire while uplifting its audience.

 

Steven Taylor, Chief Marketing Officer, Accor said: “During the lockdown periods everywhere, we have been surprised to see so many people on social media sharing their craving for travel with such uplifting humour and creativity: it was heart-warming for us to see that they were missing us as much as we were missing them. The message of our campaign then came naturally as we invested to prepare for the immediate holiday season as well as for longer term bookings. Seeing the quick business recovery in China, we wanted to do our part to reassure our guests and to reignite the travel desire.”

 

Accor’s ‘Reignite the Love of Travel’ campaign will launch with an engaging social media campaign. Travelers will be invited to share their travel dreams and inspiration, which will be combined to create a second ALL montage-style inspirational travel film.

 

Offering reassurance to travelers as they head back into the world, Accor’s ALLSAFE cleanliness program protects guests and staff, while assuring travelers they can feel safe while staying at Accor’s hotels. These measures have been developed with the support of Bureau Veritas, a recognized world leader in testing, inspections and certification services.

 

Added Taylor, “We have reacted to the crisis with a fully-fledged marketing strategy which firstly reassures our guests through the launch of ALLSAFE and that has established world-class cleanliness standards and protocols to ensure our guests are welcomed back in full safety. Secondly, in these challenging times we believe it is part of our mission to inspire people with positivity, humour and encourage them to reignite their love of travel.

 

Accor’s ‘Reignite the Love of Travel’ campaign will launch in key markets worldwide throughout the summer.

 
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TORONTO, ON, May 28, 2020 (GLOBE NEWSWIRE) -- In collaboration with Wyndham Hotels & ResortsDays Inns Canada today announced the rollout of “Count on UsSM,” a new multi-faceted initiative focused on building guest confidence while elevating health and safety as its hotels prepare to welcome back travelers across Canada. Key to the initiative is a series of comprehensive best practices and protocols specifically designed to meet the challenges presented by COVID-19.

“The health and safety of our guests and hotel associates have always been our top priority, that hasn’t changed,” said Irwin Prince, President & COO, Days Inns Canada. “Count on Us embodies our commitment to doing what it takes to ensure we’ve taken the necessary precautions to provide the safest environment we can for everyone who works and stays at Days Inn.”

In consultation with Ecolab, a global leader in safety and cleanliness efficiency, all hotels will be required to use approved, commercial-grade disinfectants in hotel guestrooms and public spaces. Ecolab’s disinfectants are recognized by Health Canada and are on the official list of disinfectants with evidence for use against COVID-19.

“We’ve been a strong supporter of Ecolab for many years and will continue to provide their best-in-class training, products and protocols to our hotels across the country,” Prince noted.

Other key components of the program will include:

  • Individually wrapped disinfectant wipes for guests at check-in.
  • Travel-size bottles of hand sanitizer in guestrooms.
  • Personal protective equipment (PPE) for all hotel staff. 
  • Plexiglass or acrylic protection barriers at the front desk.
  • Increased cleaning and disinfecting of high traffic areas.
  • Hand sanitizer stations in public spaces.
  • Signage reinforcing physical distancing in public spaces.

A long-standing member of the Hotel Association of Canada (HAC), Days Inns Canada will also join other global brands and follow the Safe Stay guidelines for hotel cleaning. This joint initiative between the American Hotel & Lodging Association (AHLA) and the Hotel Association of Canada standardizes industry practices in response to COVID-19. The Stay Safe initiative enhances existing standards to increase guest confidence following guidance issued by public health authorities, including the Public Health Agency of Canada (PHAC) and the Centers for Disease Control and Prevention (CDC).

“As the entire hotel industry adapts to a new reality, we will operate to provide the same high-quality standards of cleanliness guests have come to expect from Days Inn,” added Prince.

 
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May 22, 2020

To understand how to best navigate this unprecedented time and support restaurant and foodservice operators, the Ontario Restaurant Hotel and Motel Association (ORHMA) has been working closely with industry leaders, government agencies, technology experts, legal advisors, and key supply partners. Together, we have developed best practices to help guide your safe and successful reopening.

Focusing on processes that protect staff and guests and exceed health and safety expectations, this guide aims to provide the roadmap to restaurant recovery. By following these recommendations, operators can each design safe, welcoming spaces that inspire public trust, so that the industry can not only survive but thrive.

This practical guide to reopening is organized in the flow of a typical guest experience, and it outlines required and desired health and safety deliverables, as well as elements that operators should consider for their particular operations.

While operators may have to modify our approach and update our spaces, two core elements of the business remain: A dedication to looking after teams and guests; and a mission to provide safe and memorable dining experiences—ones guests want to return to and want to tell others about. Today, more than ever before, the industry can demonstrate their collective commitment to hospitality excellence.

ORHMA is also in the process of developing a significant resource guide for both restaurants and lodging for products, services and support operators will need to transition to a new approach to operations. Should you know of reliable companies which would like to be considered for inclusion in the resources listing, please have them contact This email address is being protected from spambots. You need JavaScript enabled to view it.

President and CEO, Tony Elenis, shared that “we are currently in discussions with the Province about the potential of securing their support in launching the DineSafe brand as a public awareness and confidence campaign to help the industry more quickly build trust and recover. While currently in preliminary considerations, we are hopeful that an industry leading program could result”

Recognizing the situation is quickly evolving, ORHMA is continuing to collaborate with the Province of Ontario, as well as other industry suppliers and specialists, and will continue to provide industry with updated tools and resources which can be accessed at www.DINESAFE.ca which is in the process of development.  

“On behalf of the ORHMA team and board of Directors, the hospitality industry should know that we are here to assist in any way we can” adds Elenis.

 
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21st May 2020

Due to the impact of COVID-19, major hotel chains such as Wyndham, Marriott, Choice, Hilton, IHG and Accor are set to expand at an even quicker rate when travel resumes, creating even more uncertainty for independent hoteliers, says GlobalData, a leading data and analytics company. These companies accounted for more than half of global branded hotel properties in 2018 (50.55%).

Ralph Hollister, Travel & Tourism Analyst at GlobalData, comments: “The number of independent hotels has been shrinking in recent decades. By adopting an asset-light business model and introducing soft brands, major hotel chains have been constantly expanding their global network through affiliating with independent hotels that align with their brand strategy. The impact created by COVID-19 may accelerate this trend, forcing independent hoteliers to make critical decisions regarding their future sooner than they would have wanted.

“Post pandemic, independent hotels may not be able to compete with major players in the industry that will already be battling it out with each other for returning travel demand. If independent hotels do not wish to become affiliates of major chains – or major chains do not want to work with them – they may have to further rely on online travel agents (OTA) for their distribution. This would increase a hotels’ visibility but limits the revenue they can yield during their recovery period, as they have to give a percentage back to the chosen OTA.”

Independent hotels are already falling behind in the adoption of best practices in areas such as brand marketing and technology applications.

Hollister continues: “These elements are crucial when targeting tech-savvy consumers such as Millennials and Gen Z. Large-scale hotel chains have the capital available to invest in these areas, which can often make joining up with larger chains an attractive proposition for independent or small-scale hotel companies.

“Due to COVID-19, independent hotels will now need to prove and outline new hygiene protocols and sanitation standards to prospective guests. Large, multi-national chains have the brand and marketing power to outline new hygiene standards to vast amounts of potential guests. This may create a new pull factor that could be likely to help large chains consume even more of the global market share post-pandemic”.

 
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22nd May 2020

As national infection rates start to decrease across the globe, hotel companies are starting to look to what the industry may look like when demand eventually returns to pre-pandemic levels. The hotel industry may experience some of the most permanent changes within the tourism sector, being led through advanced technology says GlobalData, a leading data and analytics company.

Ralph Hollister, Travel & Tourism Analyst at GlobalData, comments: “The increased use of no-touch technology in a range of operations for hotels may become permanent. The use of automation in the industry has been growing swiftly in recent years, but many more touchless options will be introduced due to COVID-19. Options may be introduced such as contactless fingerprints instead of room keys, or the use of iris and face recognition when checking in to a hotel.

“The increased use of service robots to limit the frequency of human contact in a hotel may also be implemented by larger chains. The application of service robots in the hotel industry is on the rise and has been for several years. With the added factor of a need to reassure potential guests that their stays will safe through minimal social contact and human interaction, service robots may now be seen by guests and operators as less of a gimmick and more as a necessity”.

During the lockdown period it is likely that major hotel chains have been planning for ways to ensure their recovery period is as short as possible, it is extremely likely that the usage of robotics and other forms of advanced technology has come up in conversation.

Hollister continues: “Although the initial expense will be costly, introducing forms of advanced technology that will limit the frequency of human contact in hotels will act as a key unique selling point. This strategy will also be likely to build positive sentiment around a company’s image, as they will be seen as acting proactively in order to ensure guest safety.”

 

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