Saint-Jean sur Richelieu, Quebec, Canada, October 5, 2020 — Formica Canada announces the launch of an updated line of Formica® Laminate Woodgrains giving designers a complete, on-trend and usable woodgrain palette for modern commercial spaces. Based on extensive research, the launch includes 16 new wood designs that also meet macro commercial design trends in nature and natural materials.  

“When designing with wood, we’ve learned color goes hand-in-hand with species and style for many designers,” said Renee Hytry Derrington, managing principal at Formica North American Design. “Designers were seeking more neutral colors and tonal variations of whites, lights, naturals, grays and true browns. These new woodgrain designs enhance feelings of warmth, comfort and familiarity – all while providing a durable and easily cleanable alternative to real wood surfaces in hardworking spaces like hospitals, classrooms and office settings.” 

Formica Canada held focus groups with commercial and furniture designers across the United States to identify the most usable wood visuals. The selections that consistently met their needs were neutral colors with lighter-toned options to complement Scandinavian designs, as well as more choices in ash, elm, oak and walnut.   

The 16 new patterns are grouped into seven series: Elm, Ashwood, Cherry, Modern Oak, Modern Walnut, Traditional Walnut and Casual Woods, creating a robust offering of woodgrain laminate designs in stain colors from light to dark. 

Elm Series 

This new species to the Formica® Laminate Woodgrain collection is valued for its interlocking grain and resistance to splitting, making it useful for furniture production. While this species is rare in real wood, it provides ideal inspiration for laminate designs with subtle graining and neutral color tones. 

  • Buff Elm: A warm, creamy elm.
  • Beige Elm: A true beige elm.
  • Camel Elm: A darker beige elm.
  • Graphite Elm: A warm, black elm.

Ashwood Series

Long considered a cousin of oak, ashwood is popular in furniture design and offers a linear, multipurpose visual. 

  • Ashwood Bone: A soft, gray-white ash.
  • Ashwood Beige: A light chameleon ash.
  • Ashwood Oak: Ash stained in a modern oak color.

Cherry Series

Often used for cabinets and furniture, this series has a soft, flowing, straight-grained layout and true brown color tones. It is ideal for furniture and architectural doors.

  • Clove Spice Cherry: A mid-brown stained cherry.
  • Nut Brown Cherry: A true, dark-brown-stained cherry.
  • Modern Oak Series

    Depending on the specific species, oak has a wide range of color variation. Its open pores accept stain readily, but gray stains on natural wood tend to discolor easily. The elegant, straight grain of this laminate series offers a solution for trending gray and black wood designs that are also easy to maintain. 

    • Grayed Oak: A true gray-stained oak.
    • Inked Oak: A blackened oak.

    Modern Walnut Series

    Walnut is widespread throughout the world and ranges from creamy white sapwood to dark chocolate heartwood. This series is modernized with “heathered” stains, in which brown is neutralized with a hint of gray. The mixed-width, random-match layout with half-cut cathedrals represents the look of solid lumber construction.

    • Taupe Walnut: A greige, mid-toned stained walnut.
    • Hazel Walnut: A darker brown-gray stained walnut.
    • Traditional Walnut

      A classic walnut with a random-match layout and half-cut cathedrals that works well in traditional and modern environments in which architects and designers want to contrast style with a familiar wood visual. 

      • Formal Walnut: A classic brown stained walnut.

      Casual Woods

      Unique finishing techniques and a new species inspire these patterns, both featuring a dark brown stained look with random-match layouts and cathedrals.

      • Tula Oak: Features a cerused technique, which involves rubbing a contrasting color into wood pores to highlight the grain. This deep-brown oak design features gray cerused pore details.
      • Antique Mango: Fast-growing, sustainable mango provides a stylish alternative to rare, slow-growing exotic woods and inspires this curvy, tone-on-tone stained brown wood design. 
      • Formica® Laminate woodgrains can be applied horizontally or vertically. To learn more, visit

ATLANTA, GA – September 1, 2020 – Today, leading hotel ownership, management and development firm, Hotel Equities (HE), announced the promotion of Bryan DeCort to the position of chief operating officer. In his role, DeCort will be responsible for enterprise-wide performance, profitability and corporate strategy for the firm’s portfolio of 160+ hotels and resorts throughout the United States and Canada. 

DeCort joined the firm in 2017 as senior vice president of operations and most recently served in the role of executive vice president. He was the architect for a comprehensive internal re-organization while the firm simultaneously added over 50 hotels, 1700 associates and opened 3 regional office locations. Under his guidance and leadership, HE’s operational platform has consistently achieved award-winning, best-in-class performance results. 

“Bryan is a natural servant leader... that attribute, coupled with his appetence for driving performance and accountability make him the right leader for this critical role,” said Brad Rahinsky, president & CEO of HE. “The COO role allows Bryan to do what he does best…focus on the people, their aspirations and the overall performance of the organization. I couldn’t be more confident and proud to move forward with Bryan at the helm of HE’s operations.”

Since joining HE, DeCort has constructed an industry-leading team and implemented cutting edge technology to support the firm’s portfolio. Excited about his new role, DeCort remains grounded in its significance and shared that preserving the company culture remains a key focus, and one of his most important functions.

“This opportunity allows me to shift from a tactical to a more strategic approach moving forward,” DeCort said. “That’s only possible because we were intent on growing the company in a strategic way with the right people. We hired the best talent in the business and I’m so proud of the team we’ve put together. My commitment is to continue providing guidance and support in a way that values HE’s rich culture and past, while ensuring we create continued growth opportunities for associates and stakeholders. This is how we get better and ensure that twenty-five years from now HE continues to thrive and make a distinct difference in people’s lives.”

While overseeing the organization’s day to day operations, Bryan also plays a critical role in all owner, investor and brand relationships. With over 30 years of diverse hospitality experience, he has held progressive executive leadership positions with Marriott, Renaissance, Sheraton & Omni Hotels. DeCort holds a B.S. in Business Administration from the University of Central Florida where he concentrated in Hospitality Management and Marketing.


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