Markham, Ontario – February 7, 2018 – When hotel and resort group operators combine multiple properties on one centralized database, the result is optimum operating efficiency, improved staff productivity, and increased revenue generating opportunities.

“The advantages of a scalable and dynamic one-system property management software strategy are clear,” said Maestro PMS President Warren Dehan. “Executives oversee multi-property operations remotely from one central location for hands-on property management and rate strategies. Staff are more productive and flexible since they are skilled on one property software system across integrated modules for seamless cross property booking and guest management. Centralized marketing and a single reservation office can execute more effective marketing strategies and seamlessly cross-sell rooms for higher occupancy.”

When a multi-property group’s guest profiles are on a central database each hotel can access preferences and guest activity for highly personalized service. With Maestro, guests receive a single itinerary to optimize their stay. The itinerary may combine room, restaurant and activity reservations regardless of which property provides the services.

Maestro PMS offers a true multi-property management system with over 20 integrated modules. “Maestro Multi-Property is not just a multi-building system,” Dehan said. “Our system offers multiple building management within one or more properties and takes management of mixed-use operations to the granular level. It supports highly complex hotel company operations and is scalable to optimize management of independent luxury full service hotels and resorts.”

Maestro provides resort group centralization of guest reservations across a mix of guest rooms and/or condo ownership units on the same system and allows multiple corporate financial entities.  The system delivers a seamless guest experience at all property points of contact. Maestro’s single-image multi-property database also supports flexible financial reporting and charge posting. This makes it possible for guests to move between rooms and use services across the hotel group’s portfolio while retaining one accurate consolidated guest folio, with appropriate revenue distribution on the backend.

“We installed Maestro Multi-Property in 2012. In 2015 a new owner acquired two of our four resorts,” said Sands Controller Jeff Dresch. “Today, Maestro Multi-Property operates as two ownership groups with the four resorts and multiple buildings on one Maestro Multi-Property platform. Thanks to Maestro’s single-image database, our resorts deliver a seamless guest experience. We leverage a unified marketing strategy at Sands Resorts to provide a wide variety of guest experiences and activities. We also operate one call center for all four resorts and use Maestro’s ResWave direct online booking on the Maestro database. This makes our sales and marketing strategy more effective, lowers our expenses, and simplifies guest charge posting.”

Sands Resorts represents four unique family resorts featuring nearly 900 accommodations of one, two, three and four-bedroom condos, suites and townhomes all located in Myrtle Beach, South Carolina. Jeff Dresch serves as Sands Resorts Controller with over 35 years of experience with the Sands Resort organization.

Maestro Multi-Property enables all Sands Resorts’ outlets to provide cross-property posting. Guests move between resorts for activities and dining with fully-integrated posting for accurate folios and reporting. All Sands staff are trained on one Maestro system for cross-property flexibility. Sands Resorts operates the Ocean Dunes Resort and Conference Center, Sand Dunes Resort and Villas, Sands Ocean Club, Sands Beach Club, with properties that include 17 buildings that use the fully-integrated Maestro Condo Owner Management system.  

Visit for more information about Sands Resorts and their oceanfront resorts.

Maestro PMS delivers revenue-generating property software tools and services that increase profitability. Maestro property software drives direct bookings, centralizes operations, and provides personalized guest service to keep guests coming back. Click here for more information on how to reserve, engage and socialize with Maestro PMS. 


February 9, 2018

For the third year in a row, Hilton is the world’s most valuable hotel brand, with a brand value of US$6.3 billion. However, recording a 24% fall from last year, Hilton has seen their lead at the top over Marriott shrink from more than US$3.3 billion to just US$865 million, a staggering 74% reduction.

As Hilton’s brand value decreased, Marriott improved its brand value 8% to just under US$5.5 billion on the back of growing group revenues. A driving force behind the increase can be traced to Marriott’s 2016 acquisition of Starwood – their largest ever – which boosted the company’s number of properties by 40%. As part of the restructuring of their Starwood portfolio, the company moved rooms from Sheraton to Marriott, maximising the profitability of their flagship brand. This has however also impacted Sheraton’s brand value, which decreased by 50% to US$1.9 billion this year.

Marriott’s success is prevalent throughout the 2018 table when comparing its portfolio to Hilton’s. Only five hotel brands from Hilton’s portfolio made the table, compared to 15 from Marriott’s. Additionally, the total value of Hilton’s hotel brands in the Brand Finance Hotels 50 league table fell by 23%, while the total value of Marriott’s portfolio in the ranking rose by 3%.

David Haigh, CEO of Brand Finance, commented:

“The trends in the Brand Finance Hotels 50 league table reflect the success of Marriott’s expansion strategy, which is likely to continue exerting a positive impact on brand value in the future. It will be interesting to see if Marriott overtakes Hilton to claim the top spot for most valuable hotel brand next year.”

Premier Inn remains the strongest hotel brand this year with a Brand Strength Index (BSI) score of 88.7 and a brand rating of AAA, while UK competitor Holiday Inn managed to hold on to its place in second with a score of 85.0, also receiving an AAA brand rating. The results of the top two strongest hotel brands reflect their mass-market appeal, as well as customer appreciation of value for money, which supports higher scores for preference and satisfaction. As these brands continue to maintain brand equity and perform well with their stakeholders, their brand strength can only stand to gain.

Perhaps the biggest threat to the hotels industry is the growth of online community accommodation sites, like Airbnb. Though the brand is not included in the Brand Finance Hotels 50 league table by virtue of not owning properties themselves, Airbnb’s brand value rose by more than 51% to over US$5.5 billion this year. This marks the first time in which Airbnb’s brand value exceeds that of all but one hotel brand valued in the Hotels 50 - Hilton. Given Hilton’s downward trend, it would not be surprising to see Airbnb surpass all hotel brands in the 2019 table. What is more, Airbnb may soon come into much more direct competition with hotels as it begins to target business travellers through their Airbnb for Business program, which launched in the second half of 2017. Time will show if hotels move to collaborate with Airbnb in the future or try to compete by providing authentic personalised services to consumers, raising the game for guest experience.

View the Brand Finance Hotels 50 report here


February 7, 2018

The Alt Hotel St. John's is now open for business! And we're not slowing down, with the opening of three more properties: Le Germain Hotel Ottawa and Alt+ Quartier DIX30 Hotelin April, and Alt Hotel East Village Calgary in the Fall. 

This Spring, Group Germain Hotels is thrilled to introduce a new brand to the Canadian hospitality landscape: Alt+.

At Alt+ Quartier DIX30, guests will find their home away from home. Our loft-like boutique-hotel welcomes guests with open arms, offering spacious, brightly designed rooms with areas they can make their own. Our thoughtful approach to every detail and guest experience brings instant comfort and convenience in the guest rooms, while the vibrant lobby is an ideal place to relax and socialize. 

We are pleased to share that Hotel Le Germain Charlevoix was awarded by Fodor's Travel as #1 for the best in the three coziest hotels in the Garden of Quebec, and for the most unique hotel experiences in Quebec City. It truly is a one-of-a-kind property that we encourage your readers to experience first-hand!


Canadian artist Jason Cantoro is internationally recognized for his artwork that showcases the concept of transition from figurative to abstract art, using both flat and 3-D  surfaces or ''shifts'', while working with multiple mediums. With an opportunity to collaborate with Group Germain for the upcoming opening of Alt Hotel Ottawa, Cantoro visited the hotel for inspiration and to visualize how the artwork could best complement a colourful and vibrant brand. Cantoro has developed eight exclusive pieces, a collection called The Paper Trail, to be enjoyed and admired by guests, now displayed at Alt Hotel Ottawa.


Julie Couture is passionate about visual arts in every form, moving from sculpture and drawing to photography. In her photos, she creates shapes that appear to be three-dimensional while only using two. She has used her innovative technique to create a new piece for the upcoming Le Germain Hotel Ottawa. The images are inspired by the nation’s capital, capturing the city in large images and then printing the photos on fabric. The texture and motifs help create a room’s acoustics and replace the carpet, to make the image interesting up close and afar. 

Watch for Julie’s other piece to be displayed behind the front desk. It will be unveiled when Le Germain Hotel Ottawa opens in Spring 2018!


Le Germain Hotel + Spa Charlevoix has collaborated with Arseno & Co, opening a new small boutique in the hotel featuring hand-picked travel, home and local products that are distinct in style. Shop and be inspired while supporting a local business.

Le Germain Hotels specialize in creating memorable stays and perfect settings to get the heart racing. For Valentine's Day, we've created the most romantic packages for your readers to enjoy at one of our six properties. Roses, bubbly, or chocolate covered strawberries will always make a difference.

Group Germain invites you to immerse yourself in unique activities and experience the culture that each city has to offer. Whether active and scenic, or an exploration of remarkable exhibitions, we're excited to join you on a new adventure. 


This May, visit us at Le Germain Charlevoix Hotel & Spa, your base camp to adventure with Above and Beyond, the ultimate cycling weekend experience in the Charlevoix region with hilly roads and coastlines with spectacular views. End your training camp day with an epicurean gourmet reward and a relaxing thermal experience at Spa Nordique Le Germain to unwind.


Or, stay at Le Germain Hotel Montréal and attend an exclusive concert in partnership with Orchestre Métropolitain, from February 16-18. Experience the Private Concertpackage – one extraordinary evening with three private concerts on three floors for guests while sipping champagne, one-night accommodations, and culinary tastes from Laurie-Raphaël Restaurant.

Meet the Germain family — leading Canada's original and fastest growing boutique hotel company. In 1988, Christiane and Jean-Yves Germain established Group Germain Hotels with the opening of Hôtel Germain-des-Prés in Québec City. Entering into 2018, the company continues to be family owned and operated with three generations at the helm. 

Today, Group Germain Hotels is comprised of 14 properties in six Canadian provinces.

To learn more, book an executive interview for a unique business perspective. For pitches, ideas, and friendly hellos, I am happy to assist on the Germain family’s behalf.


Toronto, ON (February 6, 2018) Atlific Hotels is thrilled to announce that 11 of its managed properties received distinguished industry awards in 2017. The honours were granted by varying high profile travel brands including Trip Advisor, Forbes Travel Guide and Condé Nast Traveler. Atlific managed hotels earned an impressive total of 16 awards in 2017.

With more than 50 years of hotel management experience, Atlific consistently strives to train and develop its staff by adhering to exceptional industry standards. The awards, ranging from recognition for corporate social responsibility to outstanding management services, to recognition for eco-friendly initiatives, show the breadth of Atlific’s seasoned expertise.

“We are tremendously proud of our hotels and their accomplishments as they exemplify our continued efforts in providing our guests with an exceptional customer service experience,” says Robert Chartrand, Chief Executive Officer, Atlific Hotels. “We look forward to continued success and accomplishments for Atlific in 2018.”

The awards are as follows:

Prince George Hotel, Halifax
2017 Hotel Association of Canada Revenue Performance Team of the Year Award
Awarded for the successful implementation of a multi-departmental strategy and delivering a unique response to the high tourism demand in their region, ultimately driving exceptional revenue results.

Magnolia Hotel & Spa
Travel + Leisure World’s Best Awards
#1 Best City Hotels in Canada 2017

Condé Nast Traveler Magazine Readers’ Choice Awards
#4 Best Hotels in Canada 2017, not including Vancouver

TripAdvisor Travellers’ Choice Awards
 #4 Best Hotels in Canada 2017

Four-Diamond AAA/CAA Awards
Awarded the prestigious Four-Diamond Hotel Award for the 18th consecutive year

Forbes Travel Guide
Victoria’s only Forbes four-star rated hotel 2014-2017

US News & World Report
#4 Best Hotels in Victoria & Vancouver Island

Holiday Inn Express & Suites Airdrie-Calgary North
2017 Housekeeping Award from the Alberta Hotel & Lodging Association

Hilton Garden Inn West Edmonton
2017 Housekeeping Award from the Alberta Hotel & Lodging Association
Radisson Hotel & Suites Fort McMurray
2017 Chamber of Commerce Accommodation of the Year – Business

Holiday Inn Winnipeg South
2017 Where Magazine Silver Plume Award – Hotel Employee of the Year for the City Winnipeg for Food Service – Sara An Yuxiao

TownePlace Suites by Marriott Sudbury
2017 Best In Show/Sustainable Business of the Year – Green Economy North
This award goes to a business that has worked to reduce its carbon footprint through planning, operational improvements, capital investments and staff engagement.

Days Inn & Suites Thunder Bay, Days Inn Thunder Bay North, Days Inn & Suites Lloydminster, Days Inn Stephenville
2017 Chairman’s Award - This award recognizes an elite group of Days Inn and Hotels that meet the highest level of quality and guest service.


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