8th June 2020

Through benchmarking and data analysis, hotels can compare and analyze how they have managed the current pandemic in comparison to their competitors. Effective benchmarking is needed in order to stay competitive. Achieved through data analysis, it allows hotels to gain up-to-date insight on changes in demand, when to adjust rates, how to forecast revenues and what strategic initiatives they should set up says GlobalData, a leading data and analytics company.

Ralph Hollister, Travel & Tourism Analyst at GlobalData, comments: “In unprecedented times like this, uncertainty can be eased through the use of historical data. Hotels need to assess historical trends from their competitive sets in order to find the areas where they typically underperform and identify the costs that are created through this underperformance and what can be done to improve.”

Using operational benchmarking provides an array of benefits, it allows hotels to both find cost-saving opportunities to make operations more streamlined during these difficult times and then improves the likelihood of them reducing their recovery period as restrictions are lifted on global travel.

Hollister continues: “Benchmarking and data analysis will also become much more important for external reasons, as well as internal ones. It is becoming obvious in the hotel industry as time goes on that an increasing number of hotels will either use debt restructuring methods or be forced into administration due to the impacts created by COVID-19. Discussions will now start to begin between lenders and landlords and the hotel company/business that they are dealing with.”

Benchmarking is important for this scenario. Lenders and landlords will want to see how a hotel has performed in comparison to its competitors. If the entity has over-performed or under-performed, lenders and landlords will be able to assess its chances of recovery.

Hollister concludes: “Through the use of effective benchmarking and data analysis, hotels can explain to lenders and landlords how they can restructure post-COVID-19 to become more agile and efficient in order to fix the current situation they find themselves in. This increases the chance of lenders or landlords believing in a hotels ability to become profitable in the future”.


SOLON, OH, JUNE 8, 2020 — As the world reexamines the meaning and use of physical space, the way our built environments can facilitate the collision and cross-pollination of people and ideas is more important than ever. Light Shift, the latest modular carpet collection from Tarkett developed in partnership with designer Suzanne Tick, celebrates these communal spaces—specifically the way natural light can invite joy, wellness and a sense of family togetherness in them.

Drawing inspiration from scientific studies of light waves and frequencies, as well as man-made phenomena like light trails and reflections from architectural facades, the Light Shift Collection interprets the profound ways light changes throughout the day to dramatically shape our experience of a space and influence us as interconnected beings.

“Light is the easiest point of entry to the senses,” said Tick. “As a little girl, I remember watching light reflect off of water during the day, and transition to the light of the moon and glistening of the stars at night. Light plays and displays all the time. It makes us aware that everything is a part of the unified.”

The collection includes three distinct carpet patterns, as well as a coordinating luxury vinyl tile:

The most structured of the modular collection, Specular borrows its imagery from mathematical grids, but with a shifting, corrugated expression. Light and color emerge from behind the grid, creating a backlit effect, and break through it, with subtle color moving across the surface, allowing the viewer’s perspective to change depending on the angle. This impression of movement, and the way the color seems to come through the grid like a reflection, inspired the idea of its mirror-like luminosity.  

Light Shift
With its organic texture and saturated colors, Light Shift’s subtle, atmospheric pattern seems to absorb light in some places while bringing it to the surface in others, ultimately distributing glowing color equally across the modular pattern, and creating the effect of planes of color. Light Shift’s fine-grain pattern pairs well with the more linear designs of the Specular and Parallel Ray patterns.

Parallel Ray
Parallel Ray explores the synergy of color and texture in a pattern of broken, parallel lines. The play of light between the dark and mid-tones creates contrast and a feeling of movement, while the scattered, broken lines create a larger textural pattern. The resulting rays of light, and their stop-and-start interaction with fields of color, evoke the shadows that occur in the Specular and Light Shift patterns.

This coordinating LVT expresses the color and pattern of light seen in the digital realm, relating the layered visual patterns seen in technological light conversions. The loosely overlapping, linear grids of dissolving rectangles, in both neutral and bright colors, display a change in kinetic energy though space to create a layered effect.

Windshields today, carpet backing tomorrow.
Tarkett was the first flooring manufacturer to source a waste stream outside our industry for the development of a new non-PVC carpet backing. ethos® Modular with Omnicoat Technology® is made from the PVB film of recycled windshields and safety glass. This Cradle to Cradle Certified™ Silver backing has enabled Tarkett to recycle the film from 28.2 million windshields between 2004 and 2019, which kept about 29,000 tons out of landfills.


MISSISSAUGA, Ontario (May 14, 2020) – Choice Hotels Canada is launching Commitment to Clean for its more than 330 hotels across the country. The initiative is Choice Hotels’ holistic approach to supplying franchisees and their associates with the tools they need to help Choice-branded hotels achieve superior levels of cleanliness, and address health and safety concerns associated with the COVID-19 pandemic.

Commitment to Clean leverages Choice’s long-standing relationship with Ecolab, the industry expert and global leader in water, hygiene and infection prevention technologies and services; and guidance from the World Health Organization.

"The health and well-being of our guests, franchisees and their associates is a top priority for us," said Brian Leon, president, Choice Hotels Canada. “We’re watching as provinces begin to ease restrictions and when consumers begin considering travel again, we want them to know that we’re ready to welcome them back.”

The Commitment to Clean initiative builds on Choice Hotels’ long-standing cleanliness protocols and enhances the existing program with guidance developed in response to the pandemic, including guidelines related to deep cleaning, disinfecting, hygiene, and social distancing best practices and protocols.

Choice Hotels’ complete approach to infection prevention includes a close association with Ecolab, which is helping ensure the company has the right infection prevention programs and training in place to help prevent the spread of COVID-19. This includes a new online resource hub available to franchisees, featuring operational best practices, training and resources from Ecolab’s industry-leading experts.

Over the next few weeks, guests may experience a growing variety of new and improved protocols, products and communications, some of which are already in place, to promote health and safety, including:


  • Heightened cleaning protocols for high-traffic areas such as the front desk, fitness centres and pools, as well as other high-touch surfaces throughout the hotel.
  • Furniture arrangements designed to encourage appropriate social distancing.
  • Housekeeping “on-demand” option that allows guests to request delivery of additional toiletries, towels, linens or coffee without having a housekeeper enter the room.
  • Changes in breakfast offerings, with many hotels that provide breakfast replacing their buffet with pre-packaged breakfast items.


  • Design enhancements to help facilitate contactless check-in and check-out, such as plexiglass partitions at front desks for added protection and key drops for guests’ use upon departure.
  • Personal protective equipment for hotel staff, including masks and gloves, to safeguard guests and employees.
  • Hand sanitizing stations located in high-traffic areas throughout the hotel, such as the front desk, breakfast area, elevator lobbies and fitness centre.


  • On-property signage is available to hotels, reiterating social distancing guidelines, personal sanitation guidelines and the importance of surface cleaning.
  • Communications from front desk staff to guests about precautions taken for their safety and comfort, and reminders about additional safeguards available at guests’ choosing.

The company will also explore the implementation of various technologies in the months ahead, including mobile check-in and keyless entry to further facilitate the contactless guest experience.


May 27, 2020

Small Luxury Hotels of the World (SLH) has announced the launch of #SLHFORHEROES, a global campaign offering 1000 room nights to those on the frontline who have supported their communities through the devastating COVID-19 pandemic. Submissions to nominate a Hero are now open until June 30th and can be found at

#SLHFORHEROES is a campaign that recognises those who have gone above and beyond to help others during the Coronavirus. Once nominations are submitted, 500 Heroes will be rewarded with two-night stays for use at one of the Small Luxury Hotels of the World properties. With over 520 hotels in more than 90 countries, SLH offers the opportunity to experience countryside retreats, beach resorts, cities and historic locations, once travel restrictions are lifted.

“We have an enormous sense of gratitude for those around the world who have worked tirelessly in the face of the pandemic,” notes Jean-François Ferret, CEO of Small Luxury Hotels of the World. “From frontline health workers through to delivery drivers and the army of charity workers and volunteers supporting the elderly, homeless and disadvantaged, these outstanding individuals put their lives on the line every day. This is our way of giving back and providing them with something special to anticipate. We are proud of this campaign and of our independently owned hotels exemplifying the SLH philosophy of community and integrity.”

SLH unites the most desirable community of independently minded travellers and independently spirited hotels around the world. Caring for the community and conscious travel are at the core, providing luxury experiences in a unique way within a safe environment. In addition to the #SLHFORHEROES campaign, SLH gift cards offer additional value for those who would like to send a personal thank you to our frontline Heroes, available here.

Thank you to all of our Heroes.


May 28, 2020

Accor, a global hospitality leader, has begun the exciting process of reopening some of its hotels that temporarily closed in response to the global pandemic. With restrictions now easing across many destinations, and the number of reopened hotels in the Accor network projected to climb steadily over the coming months, Accor is investing in the resurgence of the travel and service industries and economic recovery in the communities where it operates. ALL - Accor Live Limitless, the daily lifestyle companion that integrates rewards, services and experiences throughout the Accor portfolio of brands, has introduced a new global campaign: Reignite the Love of Travel. The campaign is launching with a short film designed to reassure and to create desire while uplifting its audience.


Steven Taylor, Chief Marketing Officer, Accor said: “During the lockdown periods everywhere, we have been surprised to see so many people on social media sharing their craving for travel with such uplifting humour and creativity: it was heart-warming for us to see that they were missing us as much as we were missing them. The message of our campaign then came naturally as we invested to prepare for the immediate holiday season as well as for longer term bookings. Seeing the quick business recovery in China, we wanted to do our part to reassure our guests and to reignite the travel desire.”


Accor’s ‘Reignite the Love of Travel’ campaign will launch with an engaging social media campaign. Travelers will be invited to share their travel dreams and inspiration, which will be combined to create a second ALL montage-style inspirational travel film.


Offering reassurance to travelers as they head back into the world, Accor’s ALLSAFE cleanliness program protects guests and staff, while assuring travelers they can feel safe while staying at Accor’s hotels. These measures have been developed with the support of Bureau Veritas, a recognized world leader in testing, inspections and certification services.


Added Taylor, “We have reacted to the crisis with a fully-fledged marketing strategy which firstly reassures our guests through the launch of ALLSAFE and that has established world-class cleanliness standards and protocols to ensure our guests are welcomed back in full safety. Secondly, in these challenging times we believe it is part of our mission to inspire people with positivity, humour and encourage them to reignite their love of travel.


Accor’s ‘Reignite the Love of Travel’ campaign will launch in key markets worldwide throughout the summer.


Page 12 of 25

<< Start < Prev 7 8 9 10 11 12 13 14 15 16 Next > End >>