WASHINGTON, D.C. – (April 27, 2020) – The American Hotel & Lodging Association (AHLA) today launched “Safe Stay,” an initiative focused on enhanced hotel cleaning practices, social interactions, and workplace protocols to meet the new health and safety challenges and expectations presented by COVID-19. Safe Stay will seek to change hotel industry norms, behaviors and standards to ensure both hotel guests and employees are confident in the cleanliness and safety of hotels once travel resumes.

“Every hotel guest and employee should know that their health and safety are our top priority,” said Chip Rogers, president and CEO of AHLA. “Safe Stay represents a new level of focus for an industry already built on cleanliness. Hotels have always had rigorous standards for cleaning and safety. With Safe Stay we are enhancing these standards to help create peace of mind. When travel resumes, hotels will be ready to safely welcome back the traveling public.”

AHLA has convened the Safe Stay Advisory Council of industry leaders representing all segments of the hotel industry, who will work in conjunction with public health experts, scientists, and medical leaders to develop a series of best practices for the industry, including the following:

*             Enhanced cleaning standards throughout the hotel, including guest rooms, meeting spaces, common areas, and back-of-house spaces

*             Superior cleaning products with a greater concentration of bacteria-killing ingredients, in accordance with CDC guidelines

*             Social distancing practices and reducing person-to-person contact

*             Increased transparency throughout the guest journey

The Safe Stay Advisory Council enhanced guidelines will soon be released at <> .

Council members include representatives from the world’s largest hotel companies:

*             Accor

*             Aimbridge Hospitality

*             Best Western Hotels & Resorts

*             Choice Hotels International

*             G6 Hospitality LLC

*             Hilton

*             Hyatt Hotels Corporation

*             InterContinental Hotels Group (IHG)

*             Loews Hotels & Co.

*             Marriott International

*             My Place Hotels

*             Noble Investment Group, LLC

*             Omni Hotels & Resorts

*             Radisson Hotel Group

*             Red Lion Hotels Corporation

*             Red Roof

*             Wyndham Hotels & Resorts


ATLANTA — April 24, 2020 — Atlanta-based Hotel Equities(HE), hotel ownership, management and development firm, announced the establishment of their HElp Fund as part of its internal relief and support initiatives created to assist its associates and communities impacted by the COVID-19 pandemic. The fund is dispersed based on Hotel Equities associate needs in the U.S. and Canada. “This is an unprecedented time which requires an unprecedented response to support our associates and the communities we serve,” said Brad Rahinsky, president and CEO of Hotel Equities.

For more information on the HElp Fund, visit


Washington D.C. (April 23, 2020)— As COVID-19 continues to devastate the hotel industry, the American Hotel & Lodging Association (AHLA) released new data today showing that 70 percent of hotel employees have been laid off or furloughed as eight in 10 hotel rooms across the nation remain empty.


As this crisis progresses beyond what anyone could have projected, the impact to the travel industry is nine times worse than 9/11, with forecasted occupancy rates for 2020 hitting record lows worse than rates in 1933 during the Great Depression.


“With the impact to the travel industry nine times worse than September 11, the human toll of this public health crisis has been absolutely devastating for the hotel industry. For the hotel industry our priority is rehiring and retaining our hardworking employees who power our vibrant industry,” said Chip Rogers, President and CEO of AHLA. “Hotels were one of the first industries affected by the pandemic and will be one of the last to recover. The CARES Act was an important first step with a lot of supportive measures for the hotel industry, but we need Congress to make important changes to the program to reflect the current economic reality and help the employees in the industries that have been impacted the most.”


Due to the dramatic downturn in travel, properties that remain open are operating with minimal staffing. On average, full-service hotels are using 14 employees, down from 50 before the crisis. Resort hotels, which often operate seasonally based on the area’s peak tourism months, averaged about 90 employees per location as recently as March 13, are down to an average of five employees per resort today.


The key findings of the report include:Impact to travel industry 9x worse than 9/11. (Tourism Economics)

  • 50% revenue decline (projected) for entirety of 2020 (Oxford Economics)
  • Eight in 10 hotel rooms are empty. (STR)
  • 2020 is projected to be the worst year on record for hotel occupancy. (CBRE)
  • Forecasted occupancy rate for 2020 worse than 1933 during the Great Depression. (CBRE)
  • 70% of hotel employees laid off or furloughed. (Oxford Economics and Hotel Effectiveness)
  • $2.4 billion in weekly lost wages due to the crisis (Oxford Economics and Hotel Effectiveness)
  • Nearly 3.9 million total hotel-supported jobs lost since the crisis began (Oxford Economics)


As travel halted in late February, the hotel industry took immediate action to work with the White House and Congress to help hotel industry employees and small business operators, which represent 61 percent of hotel properties in the U.S.


“The hotel industry is at a critical juncture. We need more resources to survive this unprecedented time,” said Rogers. “Additional funding is vital for small business owners across America, including tens of thousands of small business hoteliers, to help them keep their doors open and rehire and retain millions of employees.”

Click here to AHLA’s most recent industry impact report.


HAMILTON, ONTARIO – Reduce the chances of slips and falls on surfaces throughout hotel settings with the new TracSafe® Anti-Slip Sealer from Daich Coatings. With anti-slip ratings up to twice the OSHA standard, TracSafe provides aggressive anti-slip performance with all-weather durability for both interior and exterior areas around any hotel.


New TracSafe® Anti-Slip Sealer performs double-duty, as both a high performance clear coat that strengthens and protects surfaces, while also helping to protect the hotel guests and employees who walk on it from slip and fall mishaps. Its high-performance, odorless water-based technology bonds firmly to all types of flooring materials, from concrete, masonry, stone and pavers, to tile, vinyl, linoleum and pre-painted surfaces —indoors and out.

Serious Response to Serious Injuries

According to the U.S. Bureau of Labor Statistics, 26 percent of the 8,982,730 nonfatal work injuries resulting in days away from work in 2017 were related to slips, trips, and falls.  That translates into more than two million situations in the workplace every year resulting in unnecessary pain and suffering. That number doesn’t include all the other slip and fall incidents that happen outside the workplace every year with customers, and the public at large.


But it wasn’t until a fall of his own, on a slippery tile pool deck, that got Peter Daich, President of Daich Coatings Corporation, serious about developing an effective answer to the problem.


“When I slipped on those tiles, I hit the deck hard and it hurt,” says Daich. “I was annoyed at myself for losing my footing, but was thankful I wasn’t injured. Then I thought about others, like children or someone elderly falling like I did, potentially at a hotel pool, and not being so lucky.”


To Daich, the solution to the problem seemed obvious: give any property owner the ability to immediately improve foot traction problems on their own, with no complicated steps or prohibitive costs. A coating that could be applied almost anywhere by anyone, making the task of adding slip-resistance to walkways, steps, shower areas, pool decks and more, a no-brainer. “That’s how TracSafe® was born,” says Daich.

Fast, Safe and Effective

In hotel, spa and motel settings, TracSafe can be applied to entrances and steps, walkways and access ramps, valet parking areas and commercial/industrial floors. Pool decks, terraces, basement and garage areas, plus “back of house” hotel walkways also benefit from the anti-slip sealer.


“A product like TracSafe helps people avoid life-altering falls,” says Daich. “This is an important safety element and one that lodging locations can immediately use to help prevent slip and fall risks.”


Easy Installation


To install TracSafe, simply roll down two coats of the product a few hours apart using a 3/8” paint roller. Light foot traffic can be resumed in four to six hours (or when fully dry), with normal foot traffic allowed the following day after a 24-hour cure period.


TracSafe’s anti-slip coating technology lays down a uniform foot traction surface that exhibits effective slip resistance properties in both wet and dry conditions, with bare feet and various common pedestrian and work footwear.


The aggressive bond strength of TracSafe does the rest, locking its slip-resistant performance into place to battle the most common and challenging conditions. “TracSafe has excellent adhesion and is designed to last with outstanding resistance to sun, snow, water, salt, chemicals, snow shoveling, foot and vehicle traffic,” says Daich.

“There’s no horizontal concrete surface that won’t benefit by adding TracSafe. Once applied, the exceptional slip-resistant features of the sealer helps people avoid dangerous slips and falls. This has the potential to reduce prolonged pain for individuals, plus costly litigation and skyrocketing insurance costs for hotel management groups.”


Durability, Beauty and Dependability


But sheer utility wasn’t the only goal of the Daich Coatings product development team. TracSafe was purposely designed to invisibly blend in and enhance the look of surfaces.


“TracSafe doesn’t try to steal the show and drastically change the look of existing surfaces,” says Daich. “If you like the look of your surface as it is, whether it’s concrete, tile, linoleum or a pre-painted surface, it can essentially stay just the way it is because TracSafe is a clear coating that preserves the look of an existing surface. If anything, TracSafe simply makes it look better, freshening it up with an attractive satin sheen.”

TracSafe contains a low VOC pre-mixed formula that features fast dry-time and easy water clean-up. Once applied, TracSafe provides all-season exterior durability and reliable long-term slip-resistance indoors and out.


TracSafe, along with other Daich Coatings primers and decorative concrete products, is available online at The Home Depot® or online at


Calgary, AB – April 21, 2020 – WebRezPro cloud property management system (PMS) by World Web Technologies Inc. (WWT) now offers direct integration with ALICE, a leading hotel operations platform that streamlines internal communications, task management and service delivery. The combined solution empowers hotel staff to step up customer service response times and personalization.

Focused on operational excellence and guest satisfaction, ALICE connects all hotel departments via a single platform for centralized staff communications and task management, creating a better guest experience. ALICE breaks down the barriers between departments and fragmented systems by equipping hotel staff with modern tools to work together as a unified team to exceed the expectations of today’s guests.

Direct integration between ALICE and WebRezPro gives hotels a more complete view of their guests and improves customer response times. By automatically consolidating reservation data from the PMS with the ALICE application, the integration allows hotel staff to access all relevant guest information with guests’ requests in real time and triggers timelier guest messaging.

“For years, hotels have found it very difficult to leverage real-time information between systems and this gap has held back their ability to look after guests,” said Alex Shashou, President and Co-Founder of ALICE. “This integration between ALICE and WebRezPro breaks down that barrier, making it easier than ever for hotels on both platforms to offer seamless service and differentiate themselves in a competitive market.”

Through the interface, WebRezPro communicates reservation data, including new bookings, modifications and cancellations, to ALICE automatically for enhanced data accuracy and efficiency. Without a direct interface between the two systems, hotel staff must crosscheck reservation data manually, which can lead to data inaccuracy, delayed response times and missed opportunities for service personalization.

“We are pleased to offer our mutual customers a direct interface to ALICE, which will further help hoteliers harness their data to boost operations and guest satisfaction,” said Frank Verhagen, President at WWT. “ALICE ensures the whole hotel team is on the same page and, leveraging crucial PMS data, empowers staff to take customer service to the next level.”


ALICE is a hotel operations platform that empowers operational excellence and meaningful guest experiences. By bringing all hotel departments together with a single operations platform for internal communication and task management, ALICE helps hotel staff act as a team to provide consistently excellent service. Since the company was founded in 2013, ALICE has gained significant traction in the industry, working with more than 2,500 hotels and tens of thousands of hotel staff across many of the world’s leading brands, including Marriott International, Hilton Hotels & Resorts, Hyatt Hotels Corporation, Viceroy Hotel Group, Firmdale Hotels, Dream Hotel Group, Fairmont Hotels & Resorts, and The Leading Hotels of the World. The company acquired concierge technology provider GoConcierge in 2017. ALICE is the 2019 Forbes Travel Guide Brand Official Staff Technology Platform, an Inc. Best Workplaces of 2019, a Top 10 Best Places to Work in Hotel Tech by Hotel Tech Report in 2020, winner of Best Concierge Software, and Finalist for Staff Collaboration Software (Best in North America), Housekeeping, Facilities Maintenance Management, and Preventative Maintenance Software at the 2020 HotelTechAwards. For more information, visit

About WebRezPro

WebRezPro is a powerful, easy-to-use cloud property management system for all accommodation types and sizes. The fully integrated and automated system saves lodging operators time and boosts revenue by streamlining and modernizing front desk and back office operations. Bringing the benefits of the cloud to 1,500+ properties in 40 countries, WebRezPro is a product of World Web Technologies Inc., an Internet marketing and software company for tourism and hospitality since 1994. For more information, visit


Janie Agar, Director of Sales & Marketing

World Web Technologies Inc.

Ph: 1.800.221.3429

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.


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