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Written by Louis Napoletani, Founder & CEO of Mottli

The number of people traveling globally is expected to reach an all-time high in 2025, as worldwide leisure and business travel is expected to keep increasing despite the economic uncertainty. Overall, it is estimated that 5.2 billion people will fly internationally by the end of this year, which would mean a 6.7% increase from 2024, according to data from the International Air Transport Association (IATA).

Not only is the number of travelers increasing, but their behavior is changing. Travelers see a proliferation of options thanks to new technologies actively explored by young consumers. The American Express 2025 Global Travel Trends Report shows that 60% of global respondents plan to book a trip around entertainment or sporting events in 2025, reinforcing that traveling for experiences continues to be a driving force. Perhaps more interestingly, 70% of Millennials and Gen Z surveyed like to plan trips that focus on enjoying the journey as much as the destination.

It is precisely in this context that artificial intelligence (AI) is expected to massively redefine the tourism, travel, entertainment, and leisure industries, radically transforming how people make decisions and plan their experiences within the next couple of years. The dusty travel brochure and the endless internet searches are about to become relics of the past, yielding to a convenient, omnipresent, predictive AI-based virtual assistant format.

This foreseeable transition means a dramatic change in the traditional consumer logic that was based on mass advertising, recommendations from friends, or intuition. AI will analyze massive amounts of data, from historical travel preferences to real-time reviews and social media behavior patterns, to offer hyper-personalized and predictive recommendations. Imagine a virtual travel agent that not only knows your dream destination but also anticipates your culinary tastes, accommodation preferences, and even your mood on any given day.

The biggest beneficiaries of this revolution will undoubtedly be consumers. They will gain access to experiences more tailored to their individual needs and desires, optimizing their time and budget. Although grim predictions about AI surface continually, the technology will effectively democratize access to information, allowing the discovery of hidden gems and personalized offers that were previously inaccessible. From booking a flight at the best price to suggesting a show that perfectly matches each person or group’s interests, AI will act as an expert curator of experiences. Recent data illustrates that this trend is already taking place. A recent report by the Business Research Company states that artificial intelligence (AI) in the travel market size will grow from USD 123.72 billion to USD 165.93 billion in 2025.

Furthermore, it is important to take into account that AI will not be limited to the planning phase. During the trip or leisure experience, Agentic AI will act as an intelligent companion, offering dynamic recommendations based on weather or crowd levels, and even resolving unexpected problems. From a virtual assistant in a museum that answers complex questions to an application that suggests the best route to avoid crowds in a theme park, AI will soon complement every stage of our experiences.

As is the case in most industries, artificial intelligence is not just a passing trend in the realm of travel, entertainment, and leisure; it is a fundamental shift that will profoundly alter how we enjoy our free time and spend our money. Those who understand and embrace this new model will be better positioned to thrive in a future where personalization, efficiency, and prediction will be the cornerstones of the consumer experience. The revolution is already underway!

 
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Modern PMS technology is stepping up to ease the ongoing struggles of housekeeping teams

By Audrey MacRae

Housekeepers are the backbone of the hotel industry, but they need a little help to support our business today. Rising guest expectations and the need for greater efficiency have been a drain on housekeepers’ ability to keep pace with the needs of their position. Therefore, many independent hotel operators are reworking their approach to technology to give housekeeping teams a hand.

The timing for these investments couldn’t be better. Hotels can ill afford to squander talented housekeepers today. The Hotel Association of Canada listed ongoing labor shortages as one of the most significant challenges impacting hotels in 2025, while a survey from the American Hotel & Lodging Association found 64 percent of respondents reported a lack of available labor.

Hotels repair this issue by embracing technology and integrations that can improve the housekeeping experience for everyone. Independent hotels benefit from a tech stack supported by an all-in-one property-management system (PMS) designed to present all of a property’s key information in one place and supported by key integrations.

Here are four ways improving the hotel’s All-In-One PMS can help alleviate housekeepers’ aches and pains:

1. Stronger Communications
Improving on-property communication should be one of the most significant priorities today for all hotel partners, particularly between departments, but this push should also extend to guests. By connecting all parties through seamless, two-way SMS communications routed through the hotel’s PMS, operators can improve their awareness and agility when responding to guest requests. By adapting to shifts in housekeeping requests and reducing time spent traveling across a property to deliver information, housekeepers are freed up to do more cleaning tasks.

A strong communications strategy also includes tracking guest comments, reviews, inquiries and complaints and routing them from the PMS to the necessary departments. In practice, the housekeeping and maintenance departments can be informed of any issues in real time, allowing them to instantly respond with clean towels, extra sheets or an attentive eye to specific issues.

This is a game changer for the housekeeping department, which has typically been isolated from other areas of the hotel and out of the loop on important communications. Using SMS capabilities tied to the PMS means housekeepers can be privy to crucial information that can preserve a positive guest experience or head off negative review.

2. Control Over the Experience
Communication between departments is invaluable, but there is a limit to how effective it can be when distilled into words. Instead, many hotels today are adopting All-In-One PMS tools with the ability to flag individual rooms for housekeeping or maintenance service, which are then added directly into a housekeeper’s existing workflow. Add mobile tools and soft check-in features to the mix and it is a perfect ecosystem for efficiency among operations teams and improved guest experiences.

By removing ambiguity from operation needs and guest expectations, hotels can position their housekeepers where they are most valuable, particularly when informed by data from other departments. When an All-in-One PMS is connected to the hotel’s booking engine, revenue management system and point of sale system hotel operations teams will have a full picture of their property, its priority guests and how to best serve them.

Hotels should also consider expanding their workers’ access to property information in some instances, particularly scheduling. Businesses that improve worker scheduling flexibility A 2024 report titled Flex Work Nation: Redefining How America Works found that 77 percent of workers place flexible schedules at the top of their list of priorities within the job market. Today’s technology has simplified the process of delivering these capabilities to workers and has the potential to enhance your team’s job satisfaction.

3. Provide Tools for Growth
Housekeeping can be an overwhelming position. Housekeepers are expected to quickly and thoroughly turn over rooms, keep pace with changing priorities and even interact with guests throughout the day. With proper training and support, housekeepers can be ideal ambassadors for a hotel due to their visibility. But without it, hotels are setting their workers up for failure. The best way to empower your housekeeping team is to strip away the complexity throughout their day and consolidate all of their operations into one PMS dashboard.

Today’s hoteliers are quickly catching on to the need for expanded training and support tools, with a recent study finding companies increased their training budgets by an average of 14 percent in 2023. This includes new options for e-learning, video training and other options to help new hires efficiently onboard and refresh knowledge in longtime team members. When integrated directly into the hotel PMS, training offerings can improve awareness and agility of what is needed to succeed early in a worker’s hospitality journey.

First impressions are everything in hospitality. When workers see hoteliers taking the time to equip them with the skills and tools they need to be successful, they will stand with their property and team members. These investments can help reduce turnover and grow revenue by improving guest satisfaction. Most importantly, it sets a good example to build solid relationships within your hotel environment which can create a more harmonious work experience.

4. Reward Workers
All hotel employees want to be recognized for their hard work and the value they bring to the property, especially housekeepers. This responsibility is not exclusively on hotel ownership, but they can play a part in improving their experience by instituting digital tipping across their hotel. The simpler it is to tip hotel employees, the more often guests will do so. Every hotel worker needs to be able to quickly provide an avenue to receive digital tips, and the best way to do so is through embedded payment options right in the PMS. There, hoteliers will have all the controls they need to ensure tips reach the correct parties and are consistently tracked over time.

Digital tipping has broken into the mainstream, with a 2024 study finding associates take home an estimated additional $375 more per week when it is available to consumers. Offering digital tipping is more than a convenience for your guests, it allows travelers to embrace the service elements of hospitality despite our increasingly cashless society. This mobile service creates further customer touchpoints to associate with your property, and when networked directly through the hotel PMS, it can be employed without adapting to any new technology.

Housekeepers have long supported the hospitality industry during its most challenging, trying moments. Now that PMS capabilities exist to help ease their daily operations, it’s on hotel leaders to show their employees that there can be a better way to run their business–one that supports workers and their daily endeavors without getting in their way. And it can all be available in one place, right where they expect it.

About the Author

Audrey MacRae is the Vice President of Maestro, the preferred cloud and on-premises PMS solution for independent hotels, luxury resorts, conference centers, vacation rentals, and multi-property groups. Maestro was first to market with a fully integrated Windows PMS and Sales & Catering solution and is continuing that trend with leading edge web and mobile based solutions encompassing all aspects of the operation. Platform and deployment independence present Maestro as an investment that will continue to grow and adapt as innovative technologies emerge.

 
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By Dr. Alice Sinia, Ph.D

Quality Assurance Manager- Regulatory/Lab Services, Orkin Canada

Canada’s holiday season is in full swing, and hotels are opening their doors to a growing number of excited travelers every day. Some guests are celebrating the season on your property for the first time while others may be returning for a time-honoured holiday tradition. Either way, it’s safe to say they want to take home memories, not bed bugs.

With this seasonal surge in guests comes an increased risk of bed bug infestations, and these unwelcome visitors can easily hitch a ride on luggage, clothing and personal belongings. For hotels and short-term rental properties, the stakes are high: A bed bug problem not only disrupts operations but also damages a business’s reputation and its bottom line. Fortunately, by implementing prevention and monitoring strategies, hotel staff can help mitigate the risk of bed bug infestations and ensure comfortable holiday stays for their guests.

Perform Regular — and Thorough — Bed Bug Inspections

Just the thought of a bed bug infestation can cause anxiety for businesses in the hospitality industry. Bed bugs are small and flat — making them excellent at hiding and avoiding detection ­— but they make their presence known by causing annoying, itchy bites on sleeping guests, since they feed solely on blood.

Routine inspections are crucial in the fight against bed bugs. Hotel staff should be trained to conduct inspections of all guest rooms, particularly those that have recently been vacated. Bed bugs tend to hide in places close to where guests sleep, such as mattress seams, box springs, headboards and bedside accessories. During inspections, staff should also check under cushions, behind wall fixtures and in dark spaces and pockets in furniture.

Since bed bugs often find their way into cracks, crevices, fabric seams and small gaps, it can be hard to know the full scope of the problem by relying solely on a visual inspection. Beyond traditional bed bug prevention methods, pest control providers may use trained dogs that are able to quickly and accurately detect the scent of bed bugs at all points of their life cycle (including bed bug eggs, live bed bugs and dead bed bugs). During busy traveling seasons, scheduling canine inspections either weekly or monthly or installing discrete monitoring devices can aid in early bed bug detection. Reach out to your local pest control provider’s branch to see if bed bug detection dogs are available in your area to aid in bed bug inspections.

Inspect and monitor high risk areas such as common sitting areas in hotel lobbies, laundry rooms and closets where housekeeping carts and equipment are stored. These areas can be hot spots for bed bugs and are often overlooked.

Educate Staff on Early Detection, Signs of Infestation and Prevention

Staff training is essential for identifying the early signs of bed bugs. Housekeeping staff should be educated on what to look for, including small, reddish-brown bugs, dark spots on sheets or mattresses, or shed skins and eggs. Staff should also be trained on specific steps to take if bed bugs are found and how to report any suspected evidence of bed bugs immediately to management. Front desk personnel must also be trained on specific steps required and taken if a guest complains or reports bed bugs in a room.

Educate staff on best housekeeping and laundry practices that will help prevent bed bugs from spreading room to room. Inspect inside and around carts and other housekeeping equipment regularly to ensure there are no crevices that could harbour bed bugs. Many pest control providers will offer complimentary staff training to help with pest identification and documentation to ensure staff follow proper protocols if pest issues are discovered.

Develop a Response Plan for Confirmed Bed Bug Cases

Despite preventive measures, infestations can still happen. Every hospitality business should have a clear response plan in place for confirmed cases of bed bugs. This plan should include guest room re-allocation, immediate room quarantine, professional pest control services and types of treatment, follow-ups and a customer relations strategy. If bed bugs are confirmed, the affected room — and adjacent rooms — should be closed off and treated by a professional pest control provider.

Schedule Professional Pest Control Treatments

If bed bug activity is detected and there is need for reactive treatment, scheduling with licensed professionals will help control an active population or introduction and prevent a future infestation. Pest control companies can offer both chemical and non-chemical treatments. Non-chemical treatments can include mechanical control or removal by vacuuming, using protective mattress and box spring encasements and heat treatment, which is effective against bed bugs at all life stages. Treatments are especially important during peak travel seasons, like the holidays, since there are so many opportunities for bed bugs to infiltrate even the most prepared hotels. Any guest could unknowingly bring with them some unwanted visitors.

Preventing bed bugs from finding safe shelter in your hotel is a shared responsibility between hotel staff and guests. By following these best practices and staying vigilant, hospitality businesses can help protect their reputation, preserve guest satisfaction and ensure a safe, comfortable holiday stay for all who walk through your doors.