In response to the U.S. government's pricing threat, Activar Hotels Group, in collaboration with Rouge Marketing agency, is launching a social initiative aimed at promoting local tourism and increasing the visibility of Quebec and Canadian hotels.
Launched on February 6, this campaign, designed as a sharing chain on Facebook, Instagram, and LinkedIn, aims to unite the hotel industry in raising awareness among the general public. The message is simple: this year, travel locally and support accommodations from here!
As of February 20, 2025, nine establishments have already joined this large network, namely:
- Microtel Lac-Mégantic
- Microtel Lachute
- Microtel Casselman
- Grand Lodge Mont-Tremblant
- Hôtel Relais Saint-Sulpice
- Auberge des Gallant
- Hôtel Château Laurier
- AX Hôtel Mont-Tremblant
- Auberge Godefroy
A call to Canadian hotel industry stakeholders
All Quebec and Canadian accommodation venues are invited to join this large network by creating a post to promote their region, and then mentioning a new establishment to join the initiative.
Let’s encourage Canadians to travel to local destinations and contribute to the local economy! So, which hotels should be added to the list?
“At Activar Hotels, we believe in the positive impact of local tourism on our national economy. Our country is full of incredible destinations, each more amazing than the last. Now is the time to discover them and support Canadian hotel establishments,” announces Xavier Icardo, Vice President of Hotel Operations.
“We are proud to be a 100% Canadian hotel management company, dedicated to the success of hotels owned by Canadian investors and owners,” adds Mathieu Mault, CEO of Activar Hotels Group.