Toronto, ON (May 13, 2025) – Choice Hotels Canada is pleased to announce the opening of its latest Ascend Hotel Collection®, the Amsterdam Inn & Suites in Florenceville, New Brunswick. The Ascend Hotel Collection is a network of upscale resorts, historic properties and boutique hotels that offer guests a uniquely local experience.
Owned by the deWinter family, the Amsterdam Inn & Suites in Florenceville is the fourth hotel in their award-winning portfolio of Canadian-owned New Brunswick-based properties.
“The deWinter’s are third-generation hoteliers and we are confident that under their leadership, the Florenceville property will continue to be a sought-after hotel in the region,” says Brian Leon, CEO of Choice Hotels Canada. “The passion the family has for hospitality comes through in all their endeavours and we are thrilled to support them in their journey.”
The Amsterdam Inn & Suites in Florenceville is one of four properties owned by the deWinter family with the others located in Sussex, Moncton and Fredericton. Like Florenceville, the Fredericton property, the Quality Inn & Suites Amsterdam is also part of Choice Hotels Canada and a multi-award-winning property. It has received eight Guest Satisfaction Awards - four of which were Platinum Awards, meaning they ranked in the top three per cent of hotels in the Choice Hotels Canada system.
“Our relationship with Choice Hotels Canada has evolved over the years, and we are delighted to be part of the Ascend Hotel Collection for the first time,” says John DeWinter, CEO of Amsterdam Inn & Suites. “The flexibility to use our own branding, as well as our first foray into foodservice, makes this a really exciting time for our company.”
The newly-opened property has 80 spacious guest suites with helpful amenities like mini-fridges, desks, coffee makers, and pillow-top mattresses. Some suites offer larger footprints with kitchenettes, separate sleeping areas and, in some, jacuzzies and fireplaces. Onsite amenities include 94-seat eatery, Exit 153 Restaurant, where guests can enjoy a complimentary daily breakfast. There is also a fitness and business centre, conference rooms which can host up to 190 people, a marketplace with snacks and toiletries, as well as EV charging stations.
Located in the beautiful River Valley, Florenceville is a scenic town that borders Maine. It is also fondly known as the French Fry Capital of the World and home to both the Potato World museum and one of the corporate headquarters of McCain Foods. You can find Amsterdam Inn & Suites in Florenceville at 383 Centreville Road. For reservations, please visit Choicehotels.com.