Barcelona, 17 July 2025: Not all pricing disparities are created equal. And not all intermediaries play the same role in eroding hotel rate integrity. That’s the key takeaway from the which introduces a new behavioral segmentation model to help hoteliers identify the true drivers of parity loss — and respond strategically.

Drawing on pricing activity data from 188 OTAs and metasearch engines in June, the report analyzes how often — and how aggressively — each intermediary undercuts the direct hotel booking channel. And whether they act alone or as part of broader price war dynamics - to understand which channel actually triggers price damage

“Undercutting on its own tells you very little,” says Jordi Serra, CEO of . “What matters is whether it’s systematic, whether it happens in isolation, and what type of intermediary is behind it. That’s where the real risk lies.”

To provide actionable insight from the World Parity Report, has built a new behavioral framework which identifies three distinct profiles that are reshaping the hotel parity conversation. This enables hotels to practically segment channel partners to redefine relationships and prioritize distribution and pricing actions:  

1. Disruptive intermediaries frequently undercut official hotel rates — often acting independently - as the only channel offering the lowest price. 123Compare has identified this group to include major OTAs like Booking.com or Expedia and high-risk resellers like Traveluro or Super.com.
2. Reactive intermediaries contribute to parity loss but act in tandem with others, reflecting broader market pressure. This is noticeable in regional OTAs like Bluepillow or metasearch platforms like Trivago.
3. Passive intermediaries have marginal impact. They rarely undercut, and almost never act alone. Examples include eDreams, Logitravel, Kayak, or Skyscanner.

Using a clustering model to analyse the data from across the 188 channels, 123Compare applies four key indicators to understand the behavioral profile of each intermediary.  

With this level of insight, the 123Compare.me urges hoteliers to shift their focus for their distribution strategy from visibility — the intermediaries most present in metasearch results — to traceability — paying particular attention to those that actually trigger price damage.

“One channel rate might be highly visible but is actually harmless — yet another is seemingly invisible yet consistently harmful. Unfortunately, we’ve seen it again and again: a trusted brand can be your biggest source of parity loss,” adds Serra. “But you won’t see it unless you look beyond the surface. This report gives hotels the clarity to do just that.”

Roberto Gobo, Director of Digital Strategy and Technology at Valamar, welcomes the new classification model introduced in the WPM; “June’s WPM is particularly noteworthy. It offers excellent insights into OTA behavior and highlights the risks that hoteliers face. These reports are incredibly beneficial for both independent hoteliers and chains in strategizing how to minimize price undercutting by external partners such as OTAs, resellers, and affiliate platforms.”

Gobo also emphasizes the importance of addressing Disruptive intermediaries through smart operational practices: “Focusing on the Disruptive Behaviour pattern, there are several actions hoteliers can take to mitigate the impact — from integrating payment gateways and booking engines to automating direct reservation flows. Controlling the payment process is key to detecting undercutting in real time and responding effectively.”

In the revamped version of the WPM — the June edition is more than a diagnosis — it’s a strategic tool for revenue and distribution teams to focus efforts on Disruptive players, where action is urgent. The report also identifies the profile overviews of each group with intermediary examples, and advice to turn data into action.

Download the full June 2025 WPM report  and discover how behavioral clustering can provide control for the hotel pricing landscape:

CHICAGO and NEW YORK, July 15, 2025 /PRNewswire/ -- , Manhattan's first Hyatt Regency hotel made its debut today. The property is owned by Argent Ventures and managed by Highgate, a global real estate investment and hospitality management company. The spectacular multi-million-dollar transformation of the 795-room upscale hotel provides travelers a welcoming environment from its bustling location while also paying homage to the vibrant neighborhood with integrated programming, thoughtful design touches and an exclusive MAMMA MIA!-themed guestroom. Located at 1605 Broadway, Hyatt Regency Times Square makes a memorable first impression with a dramatic, soaring porte cochere leading to a two-story lobby with a signature restaurant and a glass atrium overlooking the iconic lights of Broadway. 

"Hyatt Regency Times Square is the most exciting recent addition to New York City's hotel landscape," said Mohit Malhotra, General Manager, Hyatt Regency Times Square. "The Hyatt Regency brand offers a seamless travel experience for both business and leisure guests. The hotel's stunning design, incredible views and exhilarating location is complemented with comfort, convenience and genuine care for our guests, World of Hyatt members and customers."

The hotel's expansive multi-million-dollar transformation weaves together functionality and style with show-stopping results. Upon arrival lies a lobby designed for fluidity–allowing visitors to dine, work, socialize or rest alongside warm-wood finishes, stone-clad columns, bronze accents, residential-inspired furnishings and Broadway-influenced artwork. A grid of colorful, translucent disks inspired by theater marquees hang from the ceiling and are seen throughout the hotel. Lucid, Highgate's design and construction group, supported the project's development in collaboration with Gensler and Hyatt, overseeing design and construction execution.

Each of the hotel's 795 bright and spacious guestrooms and suites offer spectacular New York City views and abundant natural light through oversized windows. Channel tufted headboards and marble-topped nightstands lend timeless sophistication; built-in millwork with stone surfaces provides ample storage; and well-appointed sofas and tables allow for working or lounging. The city may never sleep, but guests will rest comfortably courtesy of blackout curtains and built-in reading lights and chargers. The 969 square-foot penthouse suite—which can be combined with two additional guest rooms—features sweeping views from Times Square to the Hudson River. 

In collaboration with MAMMA MIA!, returning to Broadway August 2, the hotel offers a musical-inspired Greek isle-themed room, providing an immersive experience for theater and film fans alike and deepens the hotel's connection to the Broadway community. 

Debuting shortly, the spacious lobby features Cue 48, a restaurant rooted in thoughtful hospitality, creating a seamless transition from a daytime cafe to an elevated evening lounge overlooking the lights of 48th Street.

As one of the largest hotel fitness centers in Manhattan, the hotel's gym is home to a wide array of cardio and strength training equipment. Hyatt Regency Times Square will entice guests to stick to their fitness routines during travel and health-conscious food and beverage offerings will be available at the lobby restaurant to complement busy lifestyles.

At the base of the newly reimagined Hyatt Regency Times Square is one of the most extraordinary commercial opportunities in Manhattan: 290,000 square feet of modern commercial space being marketed by CBRE. Each floor offers vast, column-free zones, giving buyers the freedom to design, build, and scale to meet their unique needs. With multiple private entrance opportunities, world-class signage visibility, unmatched transit options, access to outdoor terraces, and a 795-room hotel just an elevator ride away, the new Hyatt Regency Times Square is truly where business meets Broadway.

Hyatt Regency Times Square joins the nearly 30 Hyatt properties in New York City. It's the newest hotel to join the World of Hyatt family after Hotel Seville Nomad, part of The Unbound Collection by Hyatt, which became part of World of Hyatt in April. 

Hyatt Regency Times Square is now open with rates starting at $349++/night. To book a reservation or learn more, visit

Toronto, ON, July 15, 2025 (GLOBE NEWSWIRE) -- expands its summer festival footprint as the Official Economy Hotel Partner of the (August 7–10, 2025). This partnership connects the hotel brand with one of Canada’s most celebrated music weekends, expected to draw over 140,000 attendees to near Barrie, Ontario.

Building on its collaboration with and , this alliance strengthens Days Inn’s presence in the country music scene, placing the brand at the heart of one of Ontario’s premier entertainment experiences.

“We’re thrilled to join forces with Boots and Hearts, one of Canada’s iconic country music festivals,” said Ally Wesson, Vice President of Marketing at Days Inns - Canada. “It’s a natural fit that connects us with passionate travel enthusiasts who value comfort, convenience and unforgettable experiences. From our on-site activation to digital touchpoints, this opportunity provides a dynamic platform to showcase the Days Inn brand in a meaningful and memorable way.”

As the of Boots and Hearts, Days Inns - Canada reinforces its commitment to providing comfortable, reliable accommodations at a great value – so festivalgoers can focus on making lasting travel memories.

“We’re proud to welcome Days Inns - Canada as the Official Economy Hotel Partner of Boots and Hearts. Their commitment to value, comfort, and convenience perfectly complements our mission to create unforgettable experiences for our fans,” said Eva Dunford, Co-Founder of Boots and Hearts. “This partnership ensures even more people can travel, stay, and celebrate country music in a way that fits their lifestyle.”

With standout branding across the Boots and Hearts festival site – including main stage exposure and key social hubs – Days Inn brings its energy to the heart of the action. Attendees can swing by a custom on-site activation to snap a photo and take home a printed keepsake. The experience extends beyond the festival grounds – with exclusive offers and digital engagement, Days Inn stays part of the journey well beyond the final set.

Rewarding Stays with Days Inn
Whether it is during festival season or everyday travel, Days Inn deliver unbeatable value without sacrificing comfort. Guests earn valuable points on qualified stays that unlock free nights and exclusive perks at thousands of destinations worldwide. With free Wi-Fi, complimentary breakfast options, family-friendly perks, and pools at select locations, your next great escape starts with Days Inn. For more information, visit .

Toronto, ON (July 9, 2025) – Choice Hotels Canada is pleased to announce the opening of Comfort Inn & Suites in Cochrane, ON, marking its first property in the charming, historic town. The new modern property uses the brand’s Rise & Shine prototype, with features, design and amenities that appeal to both business and leisure guests, and multi-functional spaces that can transform from day to night.

“This hotel is a standout example of the refreshed Comfort brand, and the overwhelmingly positive guest feedback reinforces that we’re delivering on what travellers want,” says Brian Leon, CEO, Choice Hotels Canada. “We’re confident this property will play an important role for both visitors and the community.”

Comfort Inn & Suites in Cochrane is owned by Jaydeep Dodiya, an experienced and passionate local developer, who has been involved in the hospitality industry since 2006.

“This is my dream project,” says Jaydeep Dodiya, owner, Comfort Inn & Suites. “I love the community. It is a beautiful town, and I’ve raised my family here. I am so proud to have opened my latest hotel here and thrilled it has already been embraced by the community and visitors alike.”

The newly opened property has 68 spacious guest rooms, including seven suites. Onsite amenities include a complimentary hot breakfast with all the favourites - bacon, eggs, sausages and waffles - as well as a 24-hour fitness centre and hot tub. There’s also a meeting space, which can accommodate groups up to 18 people and a marketplace with snacks for purchase.

Known as the snowmobiling capital of Canada, the city of Cochrane is also famous for its Polar Bear habitat, attracting tourists from near and far. It also has a unique Canadian claim to fame as the birthplace of Tim Horton - who was both a legendary hockey player and, of course, the founder of the famous coffee and donut franchise. You can find Comfort Inn & Suites in Cochrane at 25 Western Avenue. For reservations, please visit ChoiceHotels.com.