In today’s hyperconnected world, guest satisfaction isn’t just a feel-good metric. It is a proven driver of revenue, reputation, and repeat bookings. As competition grows and traveler expectations rise, one of the simplest ways to elevate the guest experience is also one of the most effective: offering brands guests already know and trust. Globally recognized names like Dove, trusted for both quality and sustainability, allow properties to tap into years of consumer confidence and brand equity.

How Recognizable Brands Instantly Build Guest Trust

The comfort of brand recognition plays a critical role in hospitality, where guests are removed from their normal routines. Familiar brands act as anchors of consistency, easing the uncertainty of new environments and creating instant positive associations. When guests encounter trusted names, they relax—a mental shortcut that often leads to higher satisfaction and a greater likelihood of recommending the property.

Today’s travelers expect more than comfort; they want brands that reflect their values. From trusted names they know to amenities delivered in eco-friendly, waste-reducing formats, sustainability is now part of what makes a stay feel both memorable and rewarding.

How Reviews and Social Media Magnify Guest Impressions

The stakes for guest satisfaction have never been higher. 97% of travelers read reviews before booking, meaning every stay influences future demand.¹ Online review platforms and social media make each guest experience highly visible, with both praise and criticism amplified.

In today's landscape, user-generated content from satisfied guests and organic influencer endorsements carry the same weight, if not more, than traditional million-dollar television advertising campaigns. When a travel influencer shares an Instagram story featuring premium amenities, or when guests post positive reviews specifically mentioning brand-name products, these authentic endorsements reach highly targeted audiences with unprecedented credibility.

Turning Satisfaction into Revenue Growth

The business case for prioritizing guest satisfaction has never been stronger. Higher ratings on platforms like TripAdvisor, Google, or Booking.com can lead to increased visibility and higher booking rates. A single point increase in review score on a five-point scale can result in an 11.2% increase in room rates.² Hotels with consistently positive reviews often enjoy better rankings, stronger brand loyalty, and higher average daily rates (ADR).

Recognizable, trusted brands expedite the path to delivering an elevated experience, without reinventing the wheel. They carry with them years of consumer trust, marketing investment, and brand equity. When a hotel chooses to partner with a leading consumer brand, it’s essentially borrowing that credibility and weaving it into its own guest experience.

The Loyalty Multiplier Effect

In an industry where customer acquisition costs continue rising, the value of satisfied guests extends far beyond individual stays. Guests who experience consistently high satisfaction become brand ambassadors, generating organic marketing through positive reviews, social media posts, and word-of-mouth recommendations. This multiplier effect makes investments in guest satisfaction through trusted brand partnerships one of the highest-ROI strategies available to modern hoteliers.

Dove: A Trusted Name, Now in Hospitality

For decades, Dove has been the world’s #1 bath and shower brand, known for its commitment to gentle, hydrating care. Now, hotels can bring that same level of trust and quality into their guest rooms through Dove’s hospitality amenity collection.

By choosing Dove, hoteliers can:

Offer a globally recognized brand guests already love

Enhance satisfaction scores through perceived and actual quality

Streamline operations & reduce waste with easy-to-refill dispensers

Align with a brand committed to performance and sustainability

In a market where every detail matters, choosing a trusted brand like Dove isn’t just about amenities. It is about making a lasting impression that drives satisfaction, loyalty, and long-term business success.

For properties seeking to enhance guest satisfaction through strategic brand partnerships, Dove’s hospitality program offers proven amenities that deliver the trust and quality today’s travelers expect, backed by decades of consumer confidence.

Discover how Dove’s hospitality solutions can boost guest satisfaction, loyalty, and revenue. Request your free Dove hospitality kit at UnileverPartnerships.com.

Sources Cited

1. Accor. “97% of Hotel Guests Check Reviews when Booking a Stay in a Hotel or Resort.” Hotel News Resource, 17 June 2024, https://www.hotelnewsresource.com/article131960.html. Accessed 9 August 2025.
2. Dong, Tracey. “The power of experience: how guest satisfaction can influence hotel pricing strategies.” eHotelier logo, 10 October 2024, https://insights.ehotelier.com/insights/2024/10/10/the-power-of-experience-how-guest-satisfaction-can-influence-hotel-pricing-strategies. Accessed 9 August 2025.

San Francisco — December 16, 2025 — Duetto, the hospitality industry’s leading provider of revenue and profit software, today announced its first global flagship event: , a summit dedicated to revenue and profit performance for hotels.

The event will take place on Thursday, April 16, 2026 at the Margaritaville Hollywood Beach Resort in Florida, bringing together hotel innovators, technology partners, and industry leaders around the world for a full day of education, inspiration, and community building.

“Profit is the new priority, yet many hoteliers are still asking what comes next. PERFORM will bring real conversations about what’s working, what’s changing, and how hotels can build more resilient commercial strategies. This summit is about learning from one another, challenging old assumptions, and exploring the practical steps that drive true performance. It’s designed for all hospitality professionals ready to elevate their strategy, whether they are Duetto customers or not.” — Alex Zoghlin, CEO at Duetto

About the event

As the hospitality industry shifts from room revenue optimization to total revenue and profitability, PERFORM is designed to provide clarity, direction, and practical strategies for what comes next.

Attendees will gain access to:

• Inspiring thought leadership from global voices shaping the future of hospitality and technology.
• Interactive workshops and hands-on product sessions designed to help hoteliers maximize performance within their own organizations.
• Networking and evening events that bring together hotel leaders to connect, collaborate, and celebrate progress across the industry.
• Exclusive insights into Duetto’s product roadmap, including innovations redefining revenue and profit decision-making.

PERFORM is designed for commercial leaders of hotels

Whether managing an independent property or overseeing a global portfolio, attendees will hear first-hand stories from peers who have tested new ideas, navigated difficult decisions, and are willing to share both their results and their process. While the event is hosted in Florida, a global turnout of attendees is anticipated, featuring an international roster of speakers who will share their expertise throughout the program.

Early bird tickets are now available: .

Québec City, Monday, December 15, 2025 – Following the official awarding of recognition to three additional concierges last month, has reached a historic milestone, it now holds the highest number of Les Clefs d’Or members of any hotel in Canada. With these new distinctions, the property proudly counts ten of the finest hotel concierges in the world, each proudly wearing the iconic crossed golden keys—the international symbol of excellence and unwavering dedication to guest service. This recognition highlights the essential work of our concierge team, who guide, advise and support our guests daily, uncovering the best the city has to offer and curating truly memorable experiences.

“We are extremely proud that our concierge team is recognized among the best in the world. Every day, they bring their expertise and passion to our guests, ensuring each stay at the Château is unforgettable. Congratulations—and above all, thank you—to our entire Les Clefs d’Or team between our concierge desks: Jason Turpin, Guillaume Giordano, Eric Sabetta, Catherine Leblanc, Iris Germain, Stéphanie Guay, Diane Gauthier, Maleni Rendon Chavez, Christine Gingras and Francis Bélanger,” says Simon Bovoli, Director of Luxury Experience & Concierge Services.

LES CLEFS D’OR – THE ELITE OF CONCIERGE SERVICE

Les Clefs d’Or is a prestigious international association of professional hotel concierges, with nearly 4,000 members across more than 80 countries and 530 destinations. Instantly recognizable by the crossed golden keys worn on their lapels, these concierges form an elite worldwide network committed to continuous professional development and exceptional guest service. Officially founded in France in 1952, with origins dating back to 1929, the organization is built on its core motto: service through friendship. Serving more than 100 million travelers annually, Les Clefs d’Or members handle requests ranging from the everyday to the truly extraordinary, relying on unparalleled local expertise and the strength of their global network. From Berlin to New York, Paris to Tokyo, no one knows the world—or delivers service with such inspired dedication—quite like Les Clefs d’Or concierges.

A SELECTION PROCESS AS DEMANDING AS ITS PRESTIGE

Becoming a Les Clefs d’Or member marks the culmination of an exceptionally rigorous journey. To qualify for the golden keys, candidates must have at least five years of hospitality experience, with a minimum of two specifically as a concierge, and must demonstrate impeccable professionalism. Before being admitted to the official examination, their abilities are tested through six mystery evaluations conducted over a two to three months period by their regional peers. This phase assesses, in real service conditions, the finesse, precision and excellence of their daily guest interactions. Candidates then advance to the final stage: an extensive, month-long practical examination. They must design a detailed, cross-Canada itinerary featuring truly exclusive experiences made possible through their professional relationships across the country. This in-depth evaluation encompasses a wide range of skills, including ethical knowledge, foreign language proficiency, and foundational sommelier principles, and concludes with an oral presentation before established members. Upon successful completion, the candidate’s file is reviewed by the regional council, then by the national council, which formally confirms their admission into this international fraternity built on excellence, trust and mentorship.

TORONTO, ON (December 10, 2025) − Choice Hotels Canada today announced the appointment of Sandro Ragogna as its new Chief Financial Officer.

Contributing to the company’s efforts to continue bolstering its growth following Choice Hotels International’s full acquisition of Choice Hotels Canada earlier this year, in this role, Ragogna will lead accounting, financial operations, franchise planning and agreements, contract administration, procurement and Environmental, Social, and Governance, IT/administration, and privacy and legal functions. Reporting to the CEO, Brian Leon, he will be based out of the Choice Hotels Canada head office in Mississauga.

“Sandro’s considerable expertise brings even more bench strength to our Canadian team, especially as our portfolio of hotel brands has expanded exponentially since the ownership change,” said Brian Leon, CEO, Choice Hotels Canada. “As part of his responsibilities as CFO, he will play a critical role in providing strategic and operational support across the organization.”

Ragogna brings two decades of financial leadership across a range of ownership structures, including family-owned, private equity-backed and multinational companies. He previously held senior leadership roles at Hays, a workforce solutions and recruitment company, Multy Home, a global manufacturer of outdoor living products, and chocolate manufacturerLindt & Sprüngli.   He is a Chartered Professional Accountant, Certified Management Accountant and holds a degree in Economics and Business from Wilfred Laurier University.