Austin, Texas, USA – November 24, 2025: Cendyn, a global integrated hotel technology and services company, is leading the market shift to AI search in partnership with DirectBooker by enabling hotel direct booking rates to be visible in AI search results.

The launch of Cendyn AI Connect, a new distribution channel within the Cendyn DMP, pushes hotel Availability, Rates, and Inventory (ARI) directly into AI search platforms such as ChatGPT, Claude, and Gemini through a Model Context Protocol (MCP).

With the ever-growing adoption of AI search for travel planning, hotel owners are becoming increasingly aware of the impact AI will have on business. Currently, AI search platforms largely surface OTA listings, leaving hotels unseen at the exact moment travelers are making decisions. AI Connect ensures hotel direct rates and availability can be surfaced organically when travelers engage with AI trip planners, complementing existing hotel digital strategies by reclaiming visibility on emerging channels, without adding marketing overhead.

By utilizing a direct connection for distribution through an MCP – a new open standard designed to let AI models (like ChatGPT or Claude) connect with external tools, data sources, and APIs in a secure and consistent way – Cendyn is making essential hotel information available seamlessly and efficiently to these AI models.

Cendyn is currently inviting hotels to join a select beta group to be at the forefront of innovation and expand their reach in the era of AI travel search. Throughout this beta-phase, Cendyn will start to surface clicks and completed bookings attributed to AI channels as consumers gradually adopt AI search in their travel planning.

“As travelers reshape how they plan and book travel, we need to ensure our customers remain highly visible and are at the forefront of this compelling market shift, while avoiding OTA dependency,” said Michael Bennett, CEO & President at Cendyn. “Many hoteliers understand the importance of early adoption, especially given the existing challenges of maintaining visibility in front of travelers, and competing with OTAs to manage cost of acquisition. While we may be seeing AI-driven search bookings starting small, we know it will shape competitive advantage for years to come.”

"Real travelers care about the best value they can get for their trip," said Steve Kaufer, Board member, DirectBooker. "This partnership with Cendyn will enable hotels to have a direct line into AI tools like ChatGPT and Gemini and be discoverable from the offset - helping to cut out traditional intermediaries. Hoteliers can now embrace the next travel revolution with their best direct rates and availability, visible via our MCP, ready for that moment when their customers are using AI to plan and book their trips."

The release of AI Connect as an additional channel in the Cendyn DMP means hoteliers will be able to track bookings that originate from AI platforms. With over 32,000 customers worldwide in more than 150 countries, Cendyn generates in excess of $20 billion in annual hotel revenue. AI Connect will ensure no property is left behind as the AI travel landscape evolves.

For more information discover 

Toronto, ON (November 20, 2025) — is excited to announce its second location in Northern Ontario with the opening of the newly built in Fort Frances.

“Demand for extended-stay accommodations continues to grow,” said Ben Cohen of Woodmere Developments , developer of Studio 6 in Fort Frances. “With fully equipped kitchenettes, a modern design, and a range of thoughtful amenities—including our dedicated mini-sticks room—Studio 6 in Fort Frances is built to deliver a comfortable and memorable guest experience.”

The all-new 69-room Studio 6 in Fort Frances combines contemporary comfort with everyday convenience. Each spacious suite includes a full-size refrigerator, cooktop, utensils, and a dining and work area, ideal for short or longer stays. Guests can enjoy pet-friendly accommodations, free Wi-Fi, on-site laundry facilities, and ample free parking for large vehicles. Plus, with local arenas just minutes away, the hotel’s one-of-a-kind mini-sticks room offers a fun indoor space for kids, teams, and families to unwind with a game of indoor mini hockey.

“We are thrilled to open our second Studio 6 in Northern Ontario,” said Irwin Prince, President and COO of Realstar Hospitality . “Developed with our friends at Woodmere Developments, this new location strengthens our presence in the region. Fort Frances is a growing community with strategic access for travellers from Canada and the United States, making it an excellent market for the continued expansion of the brand.”

Located at , Studio 6 Fort Frances is situated along the shores of the Rainy River and Rainy Lake, in the heart of Ontario’s renowned . Bordering International Falls, Minnesota, the hotel is only a short drive from .

Surrounded by outstanding outdoor attractions, Fort Frances offers year-round opportunities for adventure. From fishing on pristine lakes to exploring scenic hiking trails and enjoying well-maintained snowmobile and cross-country skiing routes, the area provides endless ways to experience the region’s natural beauty—all easily accessible from the hotel. As one of the oldest communities west of Lake Superior, Fort Frances also delivers rich cultural experiences, including the , along with a vibrant downtown filled with local shops and restaurants. For guests visiting for tournaments or sporting events, the hotel is just minutes from the , one of the region’s premier recreation facilities.

Reservations for Studio 6 in Fort Frances can be made by visiting , calling the toll free reservations line at 1.800.899.9841 or via the

ARLINGTON, Va. – 20 November 2025 – Canada’s hotel industry reported its highest 2025 monthly growth rates in average daily rate (ADR) and revenue per available room (RevPAR), according to October 2025 data from , a leading global provider of commercial real estate information, analytics, and online property marketplaces.

October 2025 (percentage change from 2024):

• Occupancy: 69.8% (+2.1%)
• Average daily rate (ADR): CAD214.09 (+7.0%)
• Revenue per available room (RevPAR): CAD149.49 (+9.2%) 

Among the provinces and territories, Newfoundland and Labrador reported the largest gains in occupancy (+11.9% to 70.0%) and RevPAR (+19.0% to CAD121.03).

Nova Scotia registered the highest increase in ADR (+10.7% to CAD207.78). 

Among the major markets, Toronto saw the largest jumps in ADR (+14.8% to CAD294.90) and RevPAR (+17.3% to CAD239.81), due to the impact of the 2025 World Series.

For more information about the company and its products and services, pleasevisit.

MCLEAN, Va. - Committed to rewarding loyalty at every stage of the travel journey, today Hilton (NYSE: HLT) announced exciting changes to its award-winning Hilton Honors loyalty program. Debuting this January, Hilton will introduce its most elite tier yet – Diamond Reserve – with new elevated benefits, including a Confirmable Upgrade Reward that can be instantly redeemed at the time of booking, guaranteed 4 p.m. late checkout, and exclusive customer service support.

What’s more, Hilton Honors Gold status will become the most valuable mid-tier status, with members still enjoying all the current benefits of Gold status, including space-available room upgrades and on-property Food & Beverage credits, while achieving this status even faster. Diamond status will also become more quickly attainable while keeping benefits that members appreciate the most.

“Members have told us they are looking for more personal recognition and meaningful rewards throughout their travel journey. Today we are proud to usher in the next chapter for Hilton Honors by delivering on what matters most to our members: making loyalty both more accessible and more rewarding, in more places around the world,” said Chris Nassetta, president and chief executive officer, Hilton. “At a time when many loyalty programs feel increasingly interchangeable, we’re strengthening Hilton Honors for every member – from our superior upgrade benefits for our elite members to more ways to dream, stay, earn and redeem Points across our growing portfolio of more than 9,000 hotels.”

In 2026, earning elite status with Hilton will be even more achievable, opening the door for more travelers to enjoy the recognition, perks and flexibility that make Hilton Honors and the Hilton Honors app a preferred travel companion. Among the highlights:

• Members will earn Gold status with only 25 nights per year – 15 nights less than the current 40-night requirement.
• With Gold status, members will continue to enjoy the same benefits, like early confirmation of space-available room upgrades, a Daily Food & Beverage Credit or continental breakfast (varies by brand and region) and 80 percent more Points.
• Members will earn Diamond status faster as well, needing only 50 nights instead of the current 60 nights. Diamond members will continue to enjoy the same benefits, including early confirmation of space-available room upgrades, a Daily Food & Beverage Credit or continental breakfast (varies by brand and region), executive lounge access, 48-hour room guarantee and 100 percent more Points.
• With these changes, Hilton has reduced the requirements whether through nights, stays or eligible spend to reach Gold and Diamond tiers, beginning next year.

Unlocking The Best of Hilton Honors

As the new pinnacle of Hilton Honors tiers, Diamond Reserve is an entirely new level of recognition designed for Hilton’s most loyal travelers. Achieved by those who qualify with 80 nights AND $18,000 in USD annual Eligible Spend, this all-new premium tier represents Hilton’s most exclusive expression of loyalty yet.

“Loyalty is not something we take lightly. We’ve spent years listening to our members. Diamond Reserve was created to recognize and reward those who entrust their travel to Hilton,” said Mark Weinstein, chief marketing officer and head of luxury brands, Hilton. “We know that enhancing the stay experience is the foundational building block to driving loyalty, which is why we have thoughtfully designed a suite of ultra-premium benefits intended to make staying with Hilton even better.”

Among the Diamond Reserve tier’s defining benefits is the Confirmable Upgrade Reward:

• The Confirmable Upgrade Reward allows eligible members to lock in premium room upgrades, including up to a one-bedroom suite for stays of up to seven nights, at the time of booking – including through the Hilton Honors app.
• Members will receive their first Confirmable Upgrade Reward when they achieve Diamond Reserve status and the option to earn a second reward at the 120-night milestone or 30,000 Points.
• Confirmable Upgrade Rewards can be used on both eligible paid and reward stays at select global Hilton properties offering complimentary pre-arrival upgrades. This includes hotels across the company’s growing luxury portfolio, featuring brands like Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, LXR Hotels & Resorts and Signia by Hilton.

Additional bespoke benefits reflect the seamless flexibility and personalization that Hilton’s most engaged travelers desire:

• Diamond Reserve status guarantees 4 p.m. late checkout on every eligible stay, giving members more time to relax or prepare for their onward journey.
• Diamond Reserve members will receive unparalleled service through 24/7 exclusive customer service support with specially trained team members dedicated to delivering personalized assistance and priority care.
• In addition to executive lounges, Diamond Reserve members will enjoy complimentary access to Hilton’s Premium Clubs, a growing collection of exclusive, on-property clubs, most commonly found at Hilton’s luxury, lifestyle or full-service hotels, that include elevated food and beverage offerings, quiet workspaces and other coveted features.
• Diamond Reserve members will receive the highest priority for space-available upgrades, confirmed as early as three days before check-in.
• Members who achieve Diamond Reserve will also see their loyalty rewarded faster and more generously than ever before with a 120% Points bonus on every stay.

Favored, Flexible Benefits, Remain

At its core, Hilton Honors remains committed to giving travelers more choice in how and when they redeem their Points. Members will continue to benefit from no blackout dates and no resort fees on reward stays booked with all Points. They can also combine Hilton Honors Points and money to get them closer to their next stay, adding even more flexibility to travel planning. One of the program’s most valued benefits, the Fifth Night Free perk, continues to reward members who book standard room rewards entirely with Points, providing meaningful savings and longer-lasting experiences.

More Ways to Dream, Earn and Redeem at Expanding Luxury & Lifestyle Portfolio

Members who travel with Hilton Honors now have more ways to dream and redeem with their Points, with access to Hilton’s growing world-class portfolio of brands, including . This includes the , a property that represents both Hilton’s heritage and its continued evolution, as well as .

Learn more about Hilton Honors at  or visit  to enroll in the program today.